Brand Tone

Authentic & Trustworthy, Passionate & Knowledgeable, Customer-Oriented & Helpful, Nature-Connected & Inviting

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •Sustainability
• •Customer Satisfaction & Guidance
• •Danish Design & Materials
• •Connection to Nature & Outdoor Life

Best Practices

• •Emphasize Danish Craftsmanship and Quality Materials: Consistently highlight the origin of the wood (Danish, sustainably sourced, certified) and the high-quality construction standards. This reinforces trust and the premium nature of the products.
• •Speak with Passion and Expertise: Use language that reflects a genuine love for woodworking and outdoor living. Share knowledge about the benefits of the materials and the design features.
• •Maintain a Helpful and Approachable Voice: Whether addressing DIY builders or clients opting for full installation, ensure the tone is supportive, offering guidance and solutions. Avoid overly technical jargon unless clearly explained.
• •Focus on the Experience and Benefits: Go beyond product features to describe the lifestyle and emotional benefits – a connection with nature, creating memories, "hygge," and enjoying an active outdoor life.
• •Be Authentic and Transparent: Clearly communicate the company's values, such as sustainability and customer satisfaction. Showcase real customer projects and testimonials to build credibility.

Social Perception

Positive Reputation, Community-Minded, Reliable & Experienced, Provider of "Hygge"

Copy Examples

• •Headline: Your Danish Outdoor Haven: Crafted for Life. Body: At Shelterbyg, we’re more than builders; we're passionate wood craftsmen dedicated to bringing you closer to nature. For over 20 years, our Danish-designed shelters and cabins, made from sustainably sourced local wood, have been the heart of countless outdoor memories. Experience enduring quality and a seamless journey to your perfect backyard escape.
• •Headline: Build Memories, Not Just a Shelter. Body: Dreaming of a cozy retreat? Our easy-to-assemble DIY shelter kits come with everything you need, including our expert guidance at every step. Or, let our experienced team handle the build. Either way, you get a beautiful, durable Danish-crafted space, built with passion and sustainable materials.
• •Headline: Shelterbyg: Quality You Can Trust, Nature You Can Touch. Body: We use only the best FSC/PEFC certified Danish wood because we believe in structures that last, and in protecting our forests for generations to come. From initial design to the final touch, our focus is on superior craftsmanship and your complete satisfaction.
• •Headline: More Than a Shelter, It's a Shelterbyg. Body: Imagine starlit nights, campfire stories, and peaceful mornings in your own handcrafted shelter. As passionate wood specialists, we pour our expertise and love for the outdoors into every project, ensuring your new annex, sauna, or fire cabin is a beautiful, functional, and lasting addition to your life.
• •Headline: Danish Craftsmanship, Designed for Your Outdoor Dreams. Body: Whether it's a family gathering spot, a quiet reading nook, or a robust shelter for community use, Shelterbyg offers innovative and customizable solutions. With a heritage of quality and a commitment to sustainable, Danish materials, we build the perfect setting for your outdoor life.