Brand Tone

Personal & Passionate, Friendly & Approachable, Professional & Knowledgeable, Creative & Inspiring

Brand Values

• •Quality Craftsmanship
• •Uniqueness & Personalization
• •Sustainability & Respect for History
• •Customer Collaboration & Satisfaction
• •Sharing Knowledge & Passion

Best Practices

• •Use personal anecdotes and 'I' statements to maintain a personal connection.
• •Employ friendly and approachable language, such as 'Get in touch' and open invitations for communication.
• •Highlight expertise through detailed descriptions of techniques and craftsmanship.
• •Incorporate inspiring language to encourage creativity and appreciation for upcycling.
• •Focus on the customer experience, emphasizing collaboration and satisfaction.

Social Perception

Shel's Shabby Chic is perceived as a high-quality, trustworthy brand that delivers beautiful, unique products and services. Michelle is seen as talented, hardworking, patient, and passionate about her work, with excellent customer service.

Copy Examples

• •"I am drawn to vintage furniture; a writing bureau sparks my imagination every single time! Let me transform your tired furniture into a statement piece."
• •"Get in touch today to discuss your bespoke furniture needs. I'm here to help bring your vision to life with a personalized touch."
• •"Our workshops offer hands-on experience in furniture painting techniques. Learn the secrets to achieving a professional finish and create your own unique pieces."
• •"See the potential in old furniture! Our upcycled pieces are not only beautiful but also sustainable, giving new life to vintage treasures."
• •"We work closely with clients from consultation to delivery, ensuring your complete satisfaction. Your joy is our greatest reward!"