Brand Tone

friendly, approachable, and appreciative

Brand Values

• •Affordability
• •Quality and Design
• •Excellent Customer Service
• •Small UK Business Identity

Best Practices

• •Keep it Friendly and Personal: Use conversational language. Phrases like "we just love" or "a little treat for yourself" create a warm and approachable feel.
• •Emphasize Value: Always connect the product's features (e.g., "super-soft," "gorgeous design") with the brand's core value of affordability.
• •Show Appreciation: Regularly feature and thank customers on social media. This reinforces the "customer love" aspect of the brand and builds a community.
• •Be Transparent About Your Identity: Continue to mention being a "small UK business." This builds trust and a loyal customer base that wants to support local enterprises.
• •Focus on the Gifting Experience: Frame products not just as items for purchase, but as perfect, thoughtful, and accessible gifts for loved ones. Use language that evokes the joy of giving and receiving.

Social Perception

Largely positive, driven by customer experiences highlighting fast delivery, high product quality, suitability as gifts, and excellent value for money.

Copy Examples

• •Wrap yourself in a little bit of luxury! ✨ Our new collection of super-soft scarves has just landed. Perfect for adding a pop of colour to your day or for giving as a thoughtful gift. And the best part? Gorgeous style at a price you'll love. Shop now and find your new favourite! #SheLovesGifts #UKSmallBusiness #AffordableStyle
• •We just love seeing how you style your finds! ❤️ How gorgeous does [customer name] look in our dandelion print scarf? Thanks so much for sharing! Want to be featured? Tag us in your photos! #CustomerLove #SheLovesGiftsStyle #FashionAccessories
• •Meet your new go-to tote! Whether you're off to the shops or packing for a weekend wander, this beautiful and sturdy bag has you covered. With a chic design and plenty of room for all your essentials, it’s the perfect blend of fashion and function. An affordable little treat for yourself or a lovely gift for someone special.
• •Cosy Up for Less! Discover our collection of winter warmers, from snug scarves to stylish bags. Find the perfect affordable gift or a treat for yourself. Enjoy fast UK delivery on all orders. #WinterStyle #GiftsForHer
• •The perfect finishing touch ✨ Looking for that perfect little something? Our new collection of delicate necklaces is here! ✨ Affordable, stylish, and oh-so-giftable. #TikTokMadeMeBuyIt #AffordableFashion #SheLovesGifts #ChristmasGifts