Tono de Marca

Passionate & Purpose-Driven, Friendly & Approachable, Hopeful & Positive, Community-Oriented

Valores de Marca

• •Conservation
• •Making a Difference
• •Quality
• •Transparency

Mejores Prácticas

• •Always Lead with Purpose: Ensure that the core mission of sea turtle conservation is woven into the majority of your copywriting, even if subtly. Remind customers *why* their purchase matters.
• •Use Inclusive and Positive Language: Focus on hope, collective action, and the positive impact being made. Avoid overly alarmist or guilt-inducing language, instead opting for an empowering and optimistic tone.
• •Be Authentic and Transparent: Share real stories, updates on donations, and information about conservation efforts. Authenticity builds trust and reinforces the brand's commitment.
• •Engage Your Community: Use a friendly, conversational tone in social media interactions. Ask questions, respond to comments, and feature user-generated content to foster a sense of belonging and shared purpose.
• •Develop Clear Brand Voice Guidelines: Create a simple guide for anyone creating content, outlining key vocabulary, "do's and don'ts," and examples of on-brand messaging to ensure consistency across all platforms and communications. This should emphasize the passionate, friendly, and purpose-driven voice of Shelly Cove.

Percepción Social

Positively Perceived, Associated with a Cause, Fashionable Activism, Trustworthy

Ejemplos de Copy

• •Make waves with our NEW 'Ocean Guardian' Tee! 🐢💙 Every shirt helps us protect precious sea turtle hatchlings and their ocean home. Wear your support and let's save turtles together! Shop now and 10% of net profits go directly to our conservation partners. #ShellyCove #SaveTheTurtles #OceanConservation #NewCollection #ShopForACause
• •Love turtles? So do we! 🥰 At Shelly Cove, we're dedicated to protecting these incredible creatures. With every comfy tee, cozy hoodie, or cool accessory you buy, you're directly funding sea turtle rescue and ocean conservation efforts. Join the Cove and help us make a difference! Learn more and shop: [Link] #TurtleLove #ProtectWhatYouLove #ShellyCoveCares
• •Wear Your Heart on Your Sleeve. Help Rescue Turtles. 🐢 Shop our latest collection of ocean-inspired apparel and accessories. 10% of all net profits are donated to sea turtle conservation. Make a difference with every purchase.
• •Subject: Meet Marina: A Rescue Story You Made Possible! Hi [Customer Name], thanks to your incredible support, stories like Marina's have a happy ending. Marina, a juvenile green sea turtle, was found entangled but is now swimming free after weeks of dedicated care at one of our partner rehabilitation centers. Your Shelly Cove purchases directly fund these life-saving efforts. See Marina's journey and discover how you can continue to help: [Link to Blog/Video] Together, we're turning the tide! 🌊
• •Did you know plastic pollution is a HUGE threat to sea turtles? 💔 They often mistake it for food. YOU can help! 🙏 Every Shelly Cove purchase supports organizations cleaning our oceans and rescuing turtles. Let's protect our shelled friends! Link in bio to shop & support! #SeaTurtleRescue #PlasticPollution #BeTheChange #ShellyCove