Brand Tone

Aspirational & Whimsical, Confident & Empowering, Friendly & Approachable, Passionate & Enthusiastic

Brand Values

• •Comfort & Style Coexistence
• •Femininity & Confidence
• •Joy & Self-Expression
• •Quality & Versatility
• •Sustainability

Best Practices

• •Embrace Storytelling: Weave the brand's origin, inspiration (seashells, path to bliss, vacation vibes), and founder's passion into the narrative.
• •Highlight Both Beauty and Practicality: Consistently mention the blend of fashionable design with comfort, addressing women's common concerns about fit and wearability.
• •Maintain an Uplifting and Positive Voice: Ensure all communication, from product descriptions to social media, carries an optimistic, empowering, and friendly tone, reflecting the brand's mission to create joy and confidence.
• •Showcase Versatility: Emphasize how Shellvio's pieces can be styled for different occasions and seasons, highlighting their year-round appeal.
• •Leverage Visual Storytelling: Use high-quality imagery and video that capture the essence of 'vacation vibes' and the feeling of confidence and self-expression that Shellvio aims to evoke.

Social Perception

Emerging & Recognized, Stylish & Trend-Aware, Associated with Vacation & Serenity

Copy Examples

• •Discover your path to self-discovery & bliss through fashion.
• •Shellvio: Where comfort meets style, empowering you to embrace your feminine side with confidence.
• •Create joy through fabrics and designs inspired by relaxed vacation vibes.
• •Just like you, Shellvio pieces are unique, high-quality, and versatile, perfect for any occasion.
• •Our 'One Item One Tree' initiative reflects our passion for sustainability and creating a better world, one stylish piece at a time.