Brand Tone

Enthusiast-focused, Knowledgeable, Approachable, Community-Oriented, Informal, Engaging, Value-Oriented

Brand Values

• •Cannabis Culture Celebration
• •Product Variety and Quality
• •Customer Service and Support
• •Information and Education
• •Convenience

Best Practices

• •Know Your Audience, Speak Their Language: Use terminology and a conversational style that resonates with cannabis enthusiasts (e.g., "sesh," "toking," "blazing"). Avoid overly formal or technical jargon unless explaining a specific product feature.
• •Emphasize Community and Shared Passion: Frame messaging around shared experiences and the "cannabis culture." Invite interaction and feedback.
• •Be Helpful and Informative, Not Just Salesy: Balance promotional content with genuinely useful information, like blog posts, how-to guides, and product education.
• •Maintain a Positive and Enthusiastic Vibe: Let the passion for the products and culture shine through. Use upbeat language and express excitement about new arrivals or community events.
• •Be Consistent Across All Platforms: Ensure the tone of voice used on the website, social media, email marketing, and any in-store communications is aligned. This builds a cohesive and recognizable brand identity.

Social Perception

Positive Customer Experiences, Reputable Local Business, Community Engaged, Trusted for Specialized Products

Copy Examples

• •Headline: "Elevate Your Sesh. Explore Edmonton's Best Selection at Shell Shock." Body: "From premium glass bongs to the latest vaporizers and all the essentials in between, Shell Shock is your home for cannabis culture. Get 10% off your first order and discover your new favorite piece!"
• •Social Media Post: "Weekend vibes incoming! 🔥 What are you toking on? Swing by Shell Shock for fresh gear, or check out our 'Stoner Life Blog' for some inspiration! #ShellShock420 #CannabisCulture #EdmontonStoners"
• •Product Description (for a new vaporizer): "Meet the [Vaporizer Name] – your new best bud for smooth hits and pure flavour. Our crew's been testing this one out, and trust us, it's a game-changer. Got questions? Hit us up, we're always stoked to chat gear!"
• •Email Subject: "Heads Up! Exclusive Deals & Fresh Drops Inside! 🌿" Email Body Snippet: "Hey [Customer Name], The Shell Shock team's been busy curating the best for our community. Check out our latest arrivals, plus don't miss our guide on [Relevant Blog Topic]! Good vibes only."
• •Promotional Banner: "Free Shipping Across Canada When You Spend $75+! Stock Up on Your Faves. No Code Needed. Some exceptions apply. Shop Now!"