Brand Tone

Personal, relatable, empowering, inspirational, and community-oriented.

Brand Values

• •Authenticity
• •Resilience
• •Empowerment
• •Connection
• •Affordability

Best Practices

• •Lead with the Founder's Story: Always connect the brand back to Melissa's personal journey. This is the unique selling proposition. Use phrases like 'From our founder's heart to your closet' to reinforce this connection.
• •Use 'You-focused,' Empowering Language: Frame product descriptions around the customer. Instead of 'This dress has a floral print,' write 'In this dress, *you'll* feel radiant and ready for any adventure.'
• •Maintain a Relatable, Southern-Tinged Voice: Consistently use welcoming and friendly language like 'Hey y'all' or 'From our Texas home to yours.' This builds authenticity and a strong sense of place.
• •Highlight Community in Calls-to-Action: Encourage interaction. Instead of just 'Shop Now,' use 'Join our Live Show on Tuesday!' or 'Show us how you style it with #SheLivesBeauty.'
• •Emphasize Both Beauty and Comfort: The brand promise is about feeling good in what you wear. Copy should always balance aesthetic appeal with practical comfort, using words like 'effortless,' 'comfortable,' 'soft,' and 'easy-to-wear' alongside 'beautiful,' 'chic,' and 'stunning.'

Social Perception

Based on the brand's self-presentation, the intended perception is that of a trustworthy, female-founded small business with a strong, personal story. Customers likely see She Lives Beauty not just as a store, but as a community led by a relatable founder. The brand's focus on a 'boho vibe' and specific lines like 'Kantha' appeals to a niche audience that values unique, comfortable, and expressive styles. The lack of external reviews means the brand's reputation is built almost entirely on its own channels and direct customer experience.

Copy Examples

• •Your weekend outfit, solved ✨ Our new 'Wanderer' floral maxi dress is here to make you feel effortlessly beautiful. Comfortable, chic, and perfect for making memories. Tap to shop and live your most beautiful life! #SheLivesBeauty #BohoChic #NewArrival
• •More than just clothes, it's a feeling. At She Lives Beauty, we're a Texas-based boutique founded on a dream of helping every woman find her confidence. Discover unique, comfortable styles that tell your story. Shop our collection today and get 15% off your first order!
• •Wear Your Story. Beautifully curated apparel for every part of your journey. Founded on passion, designed for you.
• •Hey beautiful! ✨ Just a little note from our founder, Melissa: 'I started She Lives Beauty to share my passion and help women feel amazing, just as they are.' Our latest collection is inspired by that same spirit of resilience and joy. Come see what's new and find a piece that feels like it was made for you.
• •They say it's never too late to chase your dream, and I'm living proof! From accounting to my true passion: fashion. Every piece I pick for She Lives Beauty is one I hope inspires you to feel confident and live your story. This new Kantha jacket? It 's all about embracing your unique journey. #FounderStory #SmallBusiness #FashionOver40 #SheLivesBeauty