Brand Tone

Aspirational & Dreamy, Feminine & Elegant, Relaxed & Approachable, Authentic & Joyful

Brand Values

• •Relaxation & Balance
• •Travel & Exploration
• •Comfort & Quality
• •Femininity & Style
• •Authenticity & Joy
• •Carefree Living

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., "dreamy," "feminine," "relaxed," "authentic") and list "do's and don'ts" for language, sentence structure, and common phrases. This serves as a guide for all content creators.
• •Embrace Storytelling: Weave the brand's origin, inspirations (travel, vintage), and the "Sunday girl" persona into your copy. Share anecdotes or paint pictures that evoke the desired feelings of relaxation and joyful escapism.
• •Focus on "Feeling": Use evocative language that appeals to the senses and emotions. Words like "breezy," "sun-kissed," "carefree," "joyful," "effortless," and "dreamy" can reinforce the brand's aspirational and relaxed nature.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the brand's visual identity on the website and social media. Images of travel, soft lighting, and relaxed settings should be complemented by copy that reflects the same mood.
• •Engage Authentically: When interacting with customers (comments, DMs, reviews), maintain the established brand tone. Be friendly, helpful, and genuine, reinforcing the approachable and authentic aspects of "She Is Sunday."

Social Perception

Customers likely perceive "She Is Sunday" as a brand that offers stylish and comfortable clothing suited for leisure, travel, and everyday wear with a touch of aspirational, vacation-inspired charm. The emphasis on quality materials like cotton could lead to a perception of good value, though this would be confirmed by specific product reviews. The brand's origin story (mother-daughter duo) and clear inspiration points (travel, vintage styles) can create a relatable and authentic image. The diverse social media presence suggests an effort to connect with customers across different platforms, fostering a sense of community and relatability. The "Sunday" name itself evokes positive feelings of relaxation, freedom, and happiness, which likely contributes to a favorable initial perception.

Copy Examples

• •Instagram Caption for a new dress: "Drift into your day with the lightness of a Sunday morning. Our new [Dress Name] is all about effortless elegance and that forever-on-vacation feeling. Where will your Sunday take you? ✨ #SheIsSunday #EternalVacation #FeminineStyle"
• •Website Homepage Banner: "She Is Sunday: Embrace the art of carefree living. Discover travel-inspired collections designed for your most joyful moments."
• •Email Subject Line for a Sale: "Your Sunday escape starts here ☀️ Up to 30% off!"
• •TikTok Video Concept Intro: "Packing for a dream getaway? Or just dreaming of one? 😉 Let's style the perfect Sunday-inspired outfit that feels like sunshine!" (Followed by quick outfit changes with upbeat, dreamy music).
• •Product Description Snippet (for a cotton t-shirt): "Crafted from the softest cotton, our [T-Shirt Name] is your everyday reminder to find joy in simplicity. As comfortable as your favorite Sunday, and effortlessly stylish for any adventure life brings."