Brand Tone

Friendly and Approachable, Inspiring and Stylish, Helpful and Customer-Oriented, Passionate and Enthusiastic, Exclusive yet Welcoming

Brand Values

• •Individuality/Uniqueness
• •Quality and Exclusivity
• •Customer Satisfaction and Service
• •Passion for Fashion
• •Community Connection

Best Practices

• •Embrace 'Different': Consistently weave the theme of individuality, uniqueness, and standing out into your copy. Use words that evoke distinctiveness and personal expression.
• •Keep it Warm and Welcoming: Even when highlighting luxury or exclusivity, ensure the language is approachable, friendly, and inviting. Avoid overly formal or intimidating jargon.
• •Focus on the Customer's Feeling: Frame product descriptions and promotional content around how the clothing will make the customer *feel* (e.g., confident, unique, stylish, happy).
• •Be Genuinely Helpful: Offer styling tips, answer questions promptly and with care, and let the helpful nature of the brand shine through in all communications, just as reviewers praise the in-store experience.
• •Use Enthusiastic and Positive Language: Incorporate words that convey passion for fashion and a positive outlook. Exclamations and upbeat phrasing, when used appropriately, can reinforce this. Phrases like 'WE LOVE TO HELP!' are good examples.

Social Perception

Customers and the public generally perceive She is Different positively as a boutique with beautiful, high-quality clothing and a pleasant shopping environment. The staff are viewed as friendly, helpful, and willing to provide personal attention. There's an appreciation for the unique brands and items that help customers express their individual style, considered a valuable local business in Rijssen.

Copy Examples

• •Dare to be different this season! ✨ Our latest collection has just landed, filled with unique pieces that let your personality shine. Like this stunning [Item Name] – isn't it a dream? Visit us in Rijssen or tap to shop online and find the look that’s unmistakably YOU. #SheIsDifferent #NewCollection #UniqueStyle #RijssenFashion
• •Feeling uninspired by your wardrobe? Let us help you rediscover your style! 💕 At She is Different, we love taking the time to find the perfect outfits that make you feel confident and, well, different! Book a personal styling session with our friendly team in Rijssen. We're here to help you shine! Learn more: [Link] #PersonalStyling #FashionAdvice #SheIsDifferentNL #LoveYourLook
• •Welcome to She is Different. Where style meets personality. Discover curated collections from exclusive brands, chosen with love to help you express your unique self. Experience fashion that tells your story. [Shop Now Button]
• •This week, we're obsessed with [Brand Name]! Known for their exceptional quality and distinctive designs, their pieces are perfect for the woman who isn't afraid to stand out. Explore the latest from [Brand Name] at She is Different and add a touch of exclusive elegance to your everyday. #DesignerSpotlight #LuxuryFashion #BeDifferent
• •You are unique. Your style should be too. ✨ Find pieces as individual as you are at She is Different. Our team is always here with a smile and a helping hand! #SheIsYou #BoutiqueShopping #Rijssen