Brand Tone

Aspirational, elegant, empowering, luxurious, and confident.

Brand Values

• •Elegance and Sophistication
• •Quality and Performance
• •Empowerment
• •Cultural Celebration
• •Customer Experience

Best Practices

• •Use Evocative & Elegant Language: Always choose words that convey luxury, regality, and sophistication. Use terms like "ornate," "meticulously crafted," "radiant," "unveil," and "adorn."
• •Highlight Quality & Performance: Consistently reference the high-performance features of the products (e.g., "long-lasting," "smudge-proof," "rich pigmentation," "buttery texture") to build trust and justify the premium positioning.
• •Center the Customer as Royalty: Frame the narrative around the customer. Use empowering phrases that make them the protagonist, such as "Define your elegance," "Your crowning glory," or "Unleash your inner queen."
• •Maintain a Consistent Brand Lexicon: Create a list of on-brand words (e.g., Glamour, Royal, Elegance, Treasure, Art, Radiance) and off-brand words (e.g., cheap, cute, basic, simple) to guide all copy creation.
• •Integrate Cultural Touchstones Respectfully: Continue to reference the inspiration behind the brand (Arabian beauty, Dubai glamour) in a way that feels authentic and celebratory, connecting the products to a rich cultural heritage.

Social Perception

Largely positive, with customer testimonials highlighting product quality and performance. Positioned well within the growing modest fashion and beauty market. Main challenge is search result dilution due to common brand name, limiting unsolicited third-party feedback.

Copy Examples

• •Capture the warmth of a desert sunset. Our Desert Eyeshadow Palette features 12 buttery, long-lasting shades designed to blend seamlessly and empower your every look. Define your elegance. #SheikaBeauty #DesertVibes #LuxuryMakeup
• •A Royal Treat: Unlock 20% Off Your Next SHEIKA Treasure
• •Adorn yourself with the elegance you deserve. The Amira Headpiece is meticulously crafted to be the crowning glory of your look, embodying the grace of an Arabian princess. Make more than an entrance—make a statement.
• •SHEIKA: The Art of Arabian Glamour. Discover Your Radiance.
• •Tired of makeup that fades? Experience the vibrant, long-lasting color of SHEIKA cosmetics. Our smudge-proof, highly pigmented formulas are designed for the modern woman who demands quality and elegance. Shop the collection now for a complimentary premium gift box with your order.