Brand Tone

Empowering, Confident, Supportive, Inclusive, Direct, Authentic, Motivational, Encouraging, Community-Focused

Brand Values

• •Empowerment
• •Inclusivity
• •Innovation
• •Support
• •Quality & Performance
• •Authenticity & Honesty
• •Perseverance & Determination
• •Customer Focus

Best Practices

• •Speak Directly to Her: Use "you" and "your" to create a personal connection. Address her challenges and aspirations directly.
• •Emphasize Empowerment and Confidence: Every piece of copy should aim to make the reader feel stronger, more capable, and more confident in her own skin and abilities.
• •Highlight Inclusivity Genuinely: Showcase diversity in imagery and ensure messaging resonates with women of all shapes, sizes, and fitness levels without being tokenistic.
• •Be Authentic and Relatable: Share real stories and address common frustrations that your audience experiences. Avoid overly technical jargon unless explaining a specific benefit clearly. Use phrases like "We get it" to build rapport.
• •Focus on Solutions and Benefits, Not Just Features: While the technology is important (Zip. Cinch. Lift.®), always tie it back to how it solves her problems (no bounce, customized fit, comfort, confidence). Explain *how* the features lead to a better experience.

Social Perception

SHEFIT is largely viewed positively, especially by customers who praise its adjustable design for providing customized support and reducing bounce. The brand is lauded for inclusivity in sizing. The 'SheNation' community is loyal and engaged. However, some perceive it as expensive, and sizing can be an issue. Complaints exist about customer service and return policies. Past allegations regarding company culture and financial practices have surfaced.

Copy Examples

• •Headline: Unleash Your Power. Unrivaled Support, Unstoppable You. Body: Stop settling for "good enough." Our patented Zip. Cinch. Lift.® technology gives you the customized support you deserve, no matter your size or how you move. Feel the SHEFIT difference and conquer your day, your workout, your world.
• •Headline: Your Body. Your Fit. Your Rules. Body: We believe every woman deserves to feel confident and secure. That's why we engineered a sports bra that adapts to you. Adjustable, breathable, and built to perform. This isn't just a bra; it's your new secret weapon.
• •Headline: No Bounce. No Limits. No Apologies. Body: Tired of distractions? We get it. SHEFIT is designed for zero bounce, so you can focus on pushing your limits and crushing your goals. Join the SheNation and experience what true support feels like.
• •Headline: Real Support for Real Women. Period. Body: From A to I cup, we've got you covered. SHEFIT was born from a real need and built for every body. It's time for activewear that truly understands and empowers you. Feel the difference innovation makes.
• •Headline: More Than a Bra. It's a Movement. Body: At SHEFIT, we're about lifting women up – literally and figuratively. Join a community that celebrates strength, embraces authenticity, and never stops moving forward. Get the support you need to live life on your terms.