Brand Tone

traditional, trustworthy, and personable

Brand Values

• •Tradition and Heritage
• •Quality and Craftsmanship
• •Customer Service and Trust
• •Community Focus

Best Practices

• •Emphasize Heritage in Storytelling: Consistently weave the brand's long history and family-owned status into website copy, social media bios, and posts. Phrases like "A family tradition since 1850" reinforce this core value.
• •Maintain a Professional and Warm Tone: All communications, from ad copy to customer service responses, should be polite, respectful, and helpful. Avoid overly casual slang or humor that could detract from the brand's established and trustworthy image.
• •Focus on Life's Milestones: Center marketing content around the emotional significance of the jewelry, connecting with customers celebrating engagements, weddings, and anniversaries. Use language that speaks to love, commitment, and lasting memories.
• •Showcase Expertise and Quality: Highlight the craftsmanship of the jewelry and the knowledge of the staff. Use high-quality images and detailed descriptions for products. Posts could feature "meet the jeweler" segments or information on diamond sourcing and quality.
• •Engage with the Local Community: Actively participate in and share content related to local Athlone events or news to reinforce the brand's identity as a cornerstone of the community. This solidifies their position as a local, trusted jeweler.

Social Perception

Sheffield Jewellers is perceived as a reputable and established local institution. The brand is associated with significant life milestones, particularly engagements and weddings. The longevity of the business, having been in operation since 1850, contributes to a perception of reliability and expertise in the community. Their membership in the Athlone Chamber of Commerce and their long-standing presence suggest a positive community standing, placing them as active members of the local community.

Copy Examples

• •For moments that last a lifetime. Since 1850, Sheffield Jewellers has been helping couples in Athlone find the perfect symbol of their love. Explore our exquisite collection of diamond engagement rings and begin your forever.
• •Five generations, one commitment: quality. As a family-owned jeweller, we've been part of your special moments for over 170 years. Trust in our tradition for your most treasured pieces.
• •The perfect match for your perfect match. Our collection of wedding rings is crafted to complement your engagement ring and celebrate your union. Let our family help yours.
• •From our family to yours, since 1850. Sheffield Jewellers is more than a store; it's a tradition of quality and trust in the heart of Athlone. Visit us on Church Street for your special purchase.
• •Choosing the right piece of jewellery is a special journey. Our experienced team is here to offer personalized guidance and help you find exactly what you're looking for, with the care and attention you deserve.