Brand Tone

Innovative & Performance-Oriented, Comfort-Focused & Luxurious, Relatable & Authentic, Aspirational & Solution-Driven, Enthusiastic & Passionate, Modern & Stylish

Brand Values

• •Innovation
• •Performance & Quality
• •Comfort
• •Customer-Centricity
• •Collaboration & Teamwork
• •Passion
• •Relentlessness
• •Diversity & Inclusion
• •Sustainability

Best Practices

• •Focus on "Performance Comfort": Always intertwine the technical benefits (cooling, moisture-wicking, breathability) with the sensory experience (ridiculously soft, luxurious feel). Avoid leaning too heavily on just one aspect.
• •Use Energetic and Confident Language: Reflect the founders' athletic background and the innovative nature of the product. Use strong verbs and benefit-driven statements.
• •Incorporate the "Ridiculously Soft®" Promise: This registered trademark is a key brand differentiator. Weave it into descriptions naturally to reinforce the unique tactile experience.
• •Tell the Story (When Appropriate): Briefly referencing the founders' inspiration or the "aha!" moment can add authenticity and connect with consumers who appreciate innovation born from real-world needs.
• •Maintain a Solution-Oriented Approach: Frame the products as the answer to common sleep problems (overheating, discomfort, interrupted sleep), emphasizing the positive impact on the customer's life and well-being.

Social Perception

Positive, Premium Product, Problem Solver, Innovative Leader, Trustworthy

Copy Examples

• •Headline: Stop Sweating, Start Sleeping. Body: Tired of waking up in a personal sauna? SHEEX Original Performance Sheets wick away moisture and breathe 10x better than cotton, keeping you cool, dry, and deeply asleep all night long. Experience the science of better sleep. #SHEEX #CoolSleep #PerformanceBedding
• •Headline: Ridiculously Soft®. Seriously Smart. Body: It’s not just a tagline, it’s a promise. Our SLEEP•FIT® Technology delivers unparalleled softness combined with advanced thermoregulation for your most comfortable, restorative sleep ever. Upgrade your nights with SHEEX. #RidiculouslySoft #SleepTech #LuxurySleep
• •Headline: From the Court to Your Comfort. Body: Founded by coaches who understood the power of performance fabrics, SHEEX was born from a simple idea: what if your sheets worked as hard as your athletic gear? Discover how innovation can transform your sleep. #SHEEXStory #InnovationInSleep #BetterSleepBetterLife
• •Headline: The End of Night Sweats is Here. Body: Imagine a night where you stay comfortably cool from dusk till dawn. SHEEX performance fabrics are engineered to regulate your temperature, so you can finally say goodbye to disruptive night sweats and hello to rejuvenating rest. Feel the SHEEX difference. #NightSweatSolution #DeepSleep #SHEEXComfort
• •Headline: Invest in Your Rest. Elevate Your Performance. Body: Quality sleep isn't a luxury, it's essential. SHEEX provides the optimal sleep environment so you can wake up refreshed, recovered, and ready to conquer your day. Because when you sleep better, you live better. #SleepForPerformance #RestAndRecover #SHEEXLifestyle