Brand Tone

Trustworthy & Established, Customer-Focused & Friendly, Quality-Driven & Informative, Traditional & Down-to-Earth

Brand Values

• •Quality Craftsmanship: Commitment to "highest quality sheepskin products" and "premium sheepskin."
• •Customer Satisfaction: "Customer satisfaction is our top priority," "honest recommendations and attention to detail."
• •Heritage & Local Roots: "Family owned and operated since 1979," "local, Pacific North West company."
• •Durability & Practicality: Products are presented as long-lasting investments that offer comfort and protection (e.g., seat covers adding resale value to a car).
• •American Made (where applicable): Highlighting "Made in the USA" for certain products.

Best Practices

• •Emphasize Heritage and Trust: Consistently mention the "since 1979" and "family-owned" aspects to build on the established, trustworthy image.
• •Focus on Quality and Natural Benefits: Use descriptive words that highlight the premium nature of sheepskin (e.g., "genuine," "plush," "durable," "natural insulator," "breathable"). Explain the practical benefits clearly.
• •Maintain a Friendly, Customer-Centric Voice: Write as if you are offering helpful, honest advice. Use phrases like "we're here to help," "your comfort is our priority." Incorporate positive customer testimonials.
• •Highlight Local Connection: Reinforce the "Pacific Northwest" or "Oregon-based" identity, as this resonates positively with customers looking to support local businesses.
• •Keep it Straightforward and Authentic: Avoid overly trendy jargon or hype. The tone should be genuine and reflect the tangible quality of the products rather than fleeting trends. The copy should be clear, informative, and build confidence.

Social Perception

Reliable and Reputable, Provider of High-Quality Products, Excellent Customer Service Provider, A Good Local Business to Support, Specialists in Sheepskin Products

Copy Examples

• •Headline: Since 1979, Wrapping Oregon in Comfort and Quality. Body: For over 40 years, Sheepskin of Oregon has been your trusted source for genuine sheepskin. From our family to yours, experience the lasting warmth and unparalleled quality of nature's finest insulator. Visit our Beaverton store or shop online. Call to Action: Discover Real Comfort.
• •Headline: The Pacific Northwest's Choice for Premium Sheepskin. Body: Crafted with care and a commitment to excellence, our sheepskin seat covers, cozy UGG footwear, and plush rugs are designed to bring everyday luxury to your life. We're proud to be a local Oregon company. Call to Action: Shop Local, Live Comfortably.
• •Headline: More Than Just Warmth: The Enduring Value of Genuine Sheepskin. Body: Our sheepskin products aren't just about seasonal comfort; they're an investment in quality that lasts. Protect your car seats, soothe your feet, and add timeless style to your home with durable, natural sheepskin. Call to Action: Explore Our Collection.
• •Headline: Real People, Real Comfort. Hear From Our Valued Customers. Body: "Oregon Sheepskin is Fantastic! Great products and service!" - Keith. We cherish our customers and are dedicated to providing honest advice and the perfect sheepskin solution for your needs. Your satisfaction is our legacy. Call to Action: Experience the Sheepskin of Oregon Difference.
• •Headline: Custom Comfort, Crafted in the Pacific Northwest. Body: Need the perfect fit? We specialize in custom sheepskin seat covers, made right here in the Pacific Northwest, ensuring quality and attention to every detail. Let us create something unique for you. Call to Action: Get Your Custom Quote Today.