Brand Tone

Authentic, Relatable, and Passionate

Brand Values

• •Authenticity & Transparency: At its core, Sheepishly Me values sharing the unfiltered reality of farm life. This includes openly discussing challenges, failures, and the learning process involved. Sandi states, "I share this life with you not as a teacher... not as an expert. I share to take you on the journey with me."
• •Education & Agricultural Advocacy: A key driver for the brand is to educate the public about modern farming practices and to build consumer trust in agriculture. Her mission is described as telling "stories in a different and open way to inform and entertain consumers about farming."
• •Community & Connection: Building and nurturing a strong, supportive online community is paramount. Sandi emphasizes that "it's really the connections that matter to me," and this is reflected in her engagement with her audience. The brand's shop is described as being "made out of the love of this community."
• •Resilience & Hard Work: The brand embodies the perseverance required in farming, showcasing a commitment to overcoming obstacles.
• •Learning & Growth: Sheepishly Me is characterized by an open sharing of Sandi's own learning curve as a farmer and, more recently, as a small business owner with her merchandise line.
• •Supporting Local & Entrepreneurship: The brand actively collaborates with other local businesses, particularly women-owned, for its merchandise and promotes its own farm-derived products like wool.

Best Practices

• •Embrace Your Authentic Voice: Continue to speak from the heart, as Sandi Brock. Your audience connects with your genuine personality, so let that shine through in all written content.
• •Share the Full Spectrum: Don't shy away from showing the challenges alongside the successes. This transparency is a cornerstone of the Sheepishly Me brand and builds deep trust.
• •Nurture Your Community Dialogue: Actively engage with comments and messages, responding with the same warmth, honesty, and touch of humor found in your videos. This reinforces the "connections that matter."
• •Weave in Farm Realities: Use language and anecdotes from daily farm life naturally. This keeps the content grounded, relatable, and subtly educational for your audience.
• •Stay "Sheepish": Remember the humility and self-awareness embedded in your brand name. It's okay not to have all the answers and to share the learning process – this makes the brand approachable and endearing.

Social Perception

Sheepishly Me is generally perceived very positively by its audience. Sandi Brock is viewed as genuine, hardworking, honest, and inspiring. Her transparency in sharing the "nitty-gritty" aspects of farm life resonates deeply, fostering a strong sense of connection and loyalty among her followers. Many viewers appreciate the educational aspect of her content, learning about the realities of sheep farming and agriculture. The community around Sheepishly Me is often described as supportive. Products like her farm's wool are highly sought after, often selling out quickly, which speaks to the audience's desire for a tangible connection to the farm and its story. However, Sandi also openly shares the impact of negative online comments and the frustrations of navigating content moderation on platforms like YouTube when trying to depict the unvarnished truth of farming, which adds to her relatable human image.

Copy Examples

• •From our pastures to your hands. ✨ Get the real feel of Shepherd Creek Farms with our [Wool Product Name] yarn. Every skein is packed with the story of our flock – the early mornings, the muddy adventures, and the heart we put into our sheep. It's more than yarn; it's a piece of our farm. #SheepishlyMeWool #FarmToNeedle #AuthenticFarming
• •Well, the farm had other plans for us this week! 😅 Tune into the new vlog to see how we tackled [mention challenge, e.g., a surprise lambing, a stubborn tractor] and what we (mostly Sandi 😉) learned. Brew a coffee, this one's a journey! Link in bio. #SheepishlyMe #RealFarmLife #NeverStopLearning
• •Sunrise, sheep, and a whole lotta love. ☕ Just another day at Shepherd Creek, sharing the genuine, the gritty, and the gratifying with all of you. Thanks for joining our farming adventure – your support keeps us going! What farm moments do you love seeing most? Tell us below! 👇 #SandiBrock #CanadianAgriculture #FarmCommunity
• •Wear your farm heart on your sleeve! Our new [Apparel Item, e.g., 'Shepherd's Best Hoodie'] is here – cozy enough for barn chores and cool enough for everywhere else. Crafted with a farmer's touch. 😉 Shop the collection at SheepishlyMe.com. #FarmStyle #SheepishlyMeMerch #SupportCanadianFarms
• •Ever wonder what goes on when the cameras are off? 🤔 Join Mark and me on the 'UNpopular Farmer' podcast as we dive into [mention topic, e.g., the truth about harvest stress, why we farm]. No fluff, just real farm talk. Find us wherever you get your podcasts! #UNpopularFarmer #Farming夫婦 (Farming Couple) #HonestAg