Brand Tone

Whimsical & Joyful, Warm & Friendly, Ethical & Caring, Creative & Inspiring

Brand Values

• •Handmade Quality & Craftsmanship
• •Ethical Sourcing & Fair Trade
• •Family & Community
• •Joy & Creativity
• •Faith & Strong Family Values

Best Practices

• •Embrace Whimsical Language: Use playful words, cheerful descriptions, and a touch of lightheartedness. Incorporate puns like "ewe" when appropriate, as seen on their Etsy page.
• •Highlight the "Handmade" and "Ethical" Story: Consistently weave in the narrative of ethical sourcing, fair-trade artisans, and the handmade process in product descriptions, social media posts, and "About Us" sections. This reinforces core values.
• •Maintain a Warm and Personal Voice: Write as if you're talking to a friend. Share the passion behind the products and the brand's journey. Megan's "Queen of Felt Ball Land" persona is a good example of this personal touch.
• •Focus on Joy and Color: Use descriptive language that evokes happiness, brightness, and the positive impact of adding their colorful products to a living space.
• •Be Visually Consistent: Ensure that the tone of the copy aligns with the visual branding (bright, cheerful, high-quality images). The copy should complement the joyful and aesthetically pleasing visuals typically used by the brand.

Social Perception

Positive & Appreciative, Trustworthy & Reliable, Associated with Decor & Gifting, Ethically Conscious Choice

Copy Examples

• •Headline: Sprinkle Your Home with Handmade Happiness! Body: Discover our vibrant felt ball garlands, lovingly crafted to bring a touch of whimsy and a pop of color to any room. Ethically sourced, joyfully made. #SheepFarmFelt #HandmadeHomeDecor #FeltGoodness
• •Headline: From Our Farm Dreams to Your Festive Decor. Body: Each Sheep Farm Felt creation starts with a love for quality and a commitment to ethical making. Our New Zealand wool is transformed by fair-trade artisans in Nepal and finished with care in our NJ studio, ready to make your space shine! #EthicallyMade #JoyfulDecor #QueenOfFeltBallLand
• •Headline: Color Your World, Responsibly. Body: Looking for decor that feels as good as it looks? Our felt bouquets and garlands are made with fair-trade practices at their heart. Brighten your home knowing you're supporting women artisans and sustainable craftsmanship. #FairTradeDecor #SheepFarmFeltValues #ColorfulCreations
• •Headline: Little Details, Big Smiles. Body: It's the handmade touch that makes a house a home. Our charming felt ornaments and pieces are perfect for seasonal cheer or everyday delight. What will you decorate today? #FeltDecor #HandmadeHappiness #SeasonalStyle
• •Headline: Welcome to Felt Ball Land – Where Every Stitch Tells a Story! Body: Led by Megan, our "Queen of Felt Ball Land," we pour love and care into every garland and bouquet. From ethically sourced wool to the hands of talented artisans, join us in celebrating color, craft, and community. #SupportHandmade #EthicalGifts #SheepFarmFeltStory