Brand Tone

Resilient, Customer-Focused, Community-Oriented, Value-Driven, Informative, Helpful

Brand Values

• •Perseverance/Resilience
• •Customer Satisfaction
• •Quality & Value
• •Community & Family
• •Service

Best Practices

• •Emphasize Resilience and Gratitude: Especially given recent events, subtly weave in messages of overcoming adversity and appreciation for community support. This builds an emotional connection.
• •Maintain a Friendly, Approachable Voice: Use welcoming language. Phrases like "chat with our friendly team" or offering help resonate well.
• •Highlight Value and Quality Consistently: Continuously reinforce the message of providing good quality furniture and flooring for all budgets, along with services like free delivery.
• •Focus on Customer Needs and Solutions: Frame product descriptions and advice around how they benefit the customer (e.g., "perfect fit for your style and budget," "hassle-free experience"). Use Q&A formats where appropriate, as seen in their YouTube descriptions.
• •Incorporate a Sense of Local Connection: Reinforce that they are a local Newry business, proud to serve their community. Mentioning their new location at The Quays helps solidify this.

Social Perception

Positive & Sympathetic, Well-Established & Trusted, Appreciated for Customer Service, Seen as a Local Staple

Copy Examples

• •Headline: Rising Stronger, Furnishing Your Comfort. Body: After facing down a challenge, Sheepbridge Interiors is back and better than ever at The Quays, Newry! Our commitment to bringing you quality furniture at unbeatable prices is stronger than ever. Thank you, Newry, for your incredible support. Let's make your house a home, together.
• •Headline: 30 Years of Expertise, Now Reimagined. Body: Experience the Sheepbridge Interiors difference. For three decades, we've been helping families create their dream homes. Visit our new store at The Quays for friendly advice, quality you can trust, and prices that make sense. Free delivery across Ireland.
• •Headline: Your Home, Our Passion. Unbeatable Value Guaranteed. Body: From plush sofas to dream beds, find everything you need to create your perfect space at Sheepbridge Interiors. We're dedicated to quality, affordability, and the best customer service in Newry. Explore our ranges and let our family help yours.
• •Headline: More Than Just Furniture, It's a Fresh Start. Body: We know the importance of home. That's why Sheepbridge Interiors is dedicated to helping you find the perfect pieces, backed by our promise of quality and value. Proudly serving our community from our new home in The Quays.
• •Headline: Comfort, Style, and a Comeback Story. Body: Sheepbridge Interiors is open! After a tough setback, your amazing support has helped us rebuild. Come see our fantastic range of sofas, beds, and more at The Quays. Quality furniture, great prices, and a team that's grateful to serve you.