Brand Tone

aspirational, trendy, and confident, with an underlying directness regarding policies

Brand Values

• •Elegance & Statement Style: The core product offering revolves around pieces that are both elegant and make a statement.
• •Quality Materials & Craftsmanship: They emphasize the use of materials like sterling silver, gold-filled metals, and Sona diamonds, and mention handmade elements, suggesting a value for quality and durability, particularly in preventing tarnish.
• •Exclusivity & Desirability: Association with celebrities and a "luxury" image cultivates a sense of exclusivity.
• •Customer Confidence: By providing "statement" pieces, the brand aims to empower customers and make them feel confident and stylish. A discount code site mentions their customers are "enabled, certain and style smart."
• •Sustainability (emerging): Mentioning that made-to-order items help reduce dead stock and waste indicates a move towards or an awareness of sustainable practices.
• •Transparency (in policies): While firm, their policies on returns and international duties are clearly stated.

Best Practices

• •Know Your Audience, Embody Their Aspirations: Write for the confident, style-conscious individual who appreciates luxury and making a statement. Use language that resonates with their desire for elegance and trendiness.
• •Use "Power Words" Consistently: Incorporate words like "statement," "elegant," "luxurious," "unique," "iconic," "bold," "shine," and "confidence" regularly but naturally into your copy across all platforms.
• •Maintain Visual & Verbal Synergy: Ensure the tone of the copy matches the visual aesthetic. If images are high-glam and luxurious, the copy should reflect that sophistication and aspirational quality.
• •Be Confident, Not Arrogant: While highlighting the quality and exclusivity of the products, avoid language that could be perceived as alienating. When addressing issues like price, be direct and informative, emphasizing value, as seen in their TikTok.
• •Develop a Tone of Voice Guide: Create a simple internal document outlining key characteristics of the Shedean voice (e.g., Aspirational, Confident, Trendy, Direct but Approachable), with "do's and don'ts" and examples. This ensures consistency even if multiple people are creating content.

Social Perception

Positive for Aesthetics & Shine: Customers frequently praise the visual appeal, particularly the "shine" and "bling" factor of the jewelry. Seen as Trendy & Fashionable: The association with influencers and celebrities, and the style of their items, positions them as a fashionable brand. Perceived as Offering Good Value by Some: Some customers on TikTok feel the jewelry is affordable for its high quality and appearance. Price Point Questions from Others: The brand has felt the need to address comparisons with lower-priced alternatives, indicating some perception that their items might be expensive for the accessible luxury segment they seem to be in. Appreciation for Unique Designs: The description of "unique designed shoes collection" and statement jewelry suggests customers are looking for distinctive pieces. The brand is seen as one that can make "even the least difficult of varieties look intense and stylish."

Copy Examples

• •Instagram Post (Image: Woman confidently wearing a statement Shedean necklace and earrings at an event): Steal the spotlight. ✨ Our Empress Collection isn't just jewelry, it's your crowning moment. #ShedeanJewelz #LuxuryRedefined #StatementPiece
• •Facebook Ad (Carousel showing a ring, a clutch, and a pair of shoes): From daytime chic to evening glam, Shedean has the unique pieces that tell your story. Discover statement jewelry, luxurious bags, and shoes designed to turn heads. Shop the new arrivals. #ShedeanStyle #ElegantEdge #BeUnforgettable
• •Website Banner (New Arrivals Section): FRESH IN: THE LATEST OBSESSIONS. Elevate your look with Shedean's newest statement jewelry and accessories. Limited pieces, maximum impact. #Shedean #NewCollection #MustHaveLuxury
• •TikTok Video (Fast-paced montage of different people wearing Shedean items, set to a trending upbeat song): Your vibe? Iconic. Your jewelry? Shedean. 😉 Tag us in your looks! #ShedeanJewelz #BlingBling #LuxuryLifestyle #GetTheLook #MelissaShedean
• •Email Subject Line (for a promotion): Unlock Your Inner Icon ✨ Exclusive Shedean Pieces Await...(Email body snippet): Don't just follow trends, set them. At Shedean, we believe in the power of bold accessories to transform your confidence. Discover jewelry that speaks volumes and bags that carry your world in style...