Brand Tone

elegance, expertise, and reverence for history

Brand Values

• •Passion for History and Artistry
• •Eternity and Dignity
• •Authenticity and Quality
• •Storytelling
• •Exclusivity and Rarity

Best Practices

• •Emphasize Storytelling: Every piece of copy, from product descriptions to advertisements, should allude to the unique story and historical context of the jewelry.
• •Use Evocative and Elegant Language: Employ a rich and sophisticated vocabulary that reflects the quality and rarity of the products. Words like "exquisite," "heirloom," "legacy," "timeless," and "masterpiece" align well with the brand.
• •Maintain a Tone of Reverence: The copy should always convey a deep respect for the history, craftsmanship, and materials of the jewelry.
• •Be Detailed and Informative: Continue providing thorough and accurate descriptions for each piece. This builds trust and reinforces the brand's expertise.
• •Focus on the "Why": Beyond describing the jewelry, the copy should articulate why it is special – its power to confer uniqueness, its connection to the past, and its status as a work of art.

Social Perception

The perception is that of a high-end, niche brand that is trustworthy and knowledgeable within its specialized field. The detailed, transparent product descriptions and the professional presentation of the website contribute to a perception of credibility and authority.

Copy Examples

• •Own a piece of history. This exquisite Victorian brooch is more than an accessory; it is a whisper from the past, an heirloom of tomorrow. Discover the story it holds.
• •SHECH: Where eternal beauty and historical elegance are yours to cherish. Explore our curated collection of antique treasures.
• •Each piece in our collection is a testament to the masterful artisans of a bygone era. We invite you to explore the enduring legacy of craftsmanship and design.
• •The subtle fire of an old-cut diamond, the soft luster of a century-old pearl. Some beauty is timeless. Find yours at SHECH.
• •Since 2012, our passion has been to uncover the world's most breathtaking antique jewelry. We don't just sell jewelry; we share legacies.