Brand Tone

empowering, instructional, and community-focused

Brand Values

• •Empowerment
• •Creativity and Innovation
• •Community
• •Quality and Support

Best Practices

• •Always frame your copy around what the customer can do with your products. Use active, encouraging language like "You can create," "Elevate your brand," and "Build your business."
• •Your audience is eager to learn. Prioritize instructional content like mini-tutorials, tips, and videos that show the products in action. This reinforces your value as an educational resource.
• •Consistently use hashtags like #SheCanCrafts, #SheCanPH, #CraftiestStudio, and #ShecanCraftsHappyCommunity to build and reinforce your brand's community identity across all platforms.
• •Regularly feature user-generated content (with permission). This not only provides social proof but also strengthens the community bond and makes your customers feel valued and seen.
• •Clearly state your product benefits, warranty, and support options in your copy. When responding to questions or comments, maintain a friendly, helpful, and approachable tone that reflects your commitment to customer success.

Social Perception

The public perception of Shecan Crafts appears to be overwhelmingly positive. The brand is perceived as a valuable resource and supplier for the crafting and small business community in the Philippines.

Copy Examples

• •Your packaging is the first 'hello' to your customers. Make it unforgettable. ✨ Introducing our new Gable Box Die (PN 14), designed for perfect cuts every single time. Ready to elevate your brand? #SheCanCrafts #CraftiestStudio #SmallBusinessPH #PackagingSolutions
• •Dreaming of starting your own business? Your journey begins here. Our Die Cutting Machine isn't just a tool; it's a partner in your success. Create, sell, and inspire with Shecan Crafts. Join our community of creators today! #BusinessIdeas #SheCanPH #Crafterpreneur
• •Watch how easy it is to go from a simple sheet of paper to stunning, professional-looking invitation sleeves! Our machine and dies do all the hard work, so you can focus on creativity. What will you create? #DieCuttingMachine #CraftHacks #DIYInvitation #SheCanCrafts
• •Hi [Customer Name], we saw you recently purchased our Envelope Dies and we're so excited for you! To help you get started, here are 3 tips for getting the perfect, crisp fold every time. We love seeing what you make—don't forget to tag us @shecan.crafts! #ShecanCraftsHappyCommunity
• •Precision. Power. Possibility. The Shecan Crafts Die Cutting & Embossing Machine is engineered for the modern crafter. With the ability to cut up to 300 gsm paper in as few as two passes, it delivers flawless results for everything from party favors to intricate lace designs. Backed by a 1-year warranty and our dedicated support team, it's the investment your craft business deserves.