Brand Tone

Empowering, educational, and aspirational; professional yet approachable, aiming to mentor and equip. Direct and encouraging language focused on professional growth and skill enhancement, with an underlying 'hustle' and ambition.

Brand Values

• •Expertise & Professionalism
• •Empowerment through Education
• •Quality and Innovation
• •Community & Strength
• •Authenticity

Best Practices

• •Speak from Experience: Always frame advice and product benefits from a professional's point of view. Use "we" to create a sense of shared community and expertise.
• •Empower, Don't Just Sell: The focus should be on what the customer can achieve with the products, not just the features of the products themselves. Use aspirational and empowering language.
• •Maintain a Professional yet Approachable Voice: Avoid overly casual slang, but don't be afraid to be direct and encouraging. The tone should be that of a mentor or a trusted senior colleague.
• •Incorporate the "Hustle" Mentality: Use words that evoke ambition, growth, and success. The copy should motivate and inspire action.
• •Be Consistent Across Platforms: Whether it's a YouTube tutorial, an Instagram caption, or an email newsletter, the core message of empowerment, education, and professionalism should remain consistent.

Social Perception

Perceived by customers and followers as a credible and valuable resource for professional nail technicians, especially for educational content. Lower visibility to the general public due to niche focus, but the name 'SHECAGO' suggests a strong, urban, feminine identity.

Copy Examples

• •Your art is your hustle. Our new [Tool Name] isn't just a tool; it's your new secret weapon for flawless designs that keep clients coming back. Precision, control, and a flawless finish, every time. #ShecagoBeauty #NailTechLife #ProTools
• •Dreaming of a career in nails? Stop dreaming and start doing. Our '30-Day Nail Tech Boot Camp' e-book is your roadmap from beginner to pro. Learn the skills, build your business, and own your future. [Link] #NailEducation #BeautyBoss #Shecago
• •Subject: Level Up Your Kit for Less. 🔥 Ready to upgrade your professional toolkit? For a limited time, get 20% off all our pro-grade nail supplies. Because the best artists deserve the best tools. Shop now before it's gone. #ShecagoPro #NailSupplies
• •SHECAGO BEAUTY SOURCE was born from the hustle and heart of Chicago, founded by a pro nail tech who knows what it takes to succeed. We're more than a beauty brand; we're your partner in professionalism, offering the tools, education, and community to help you build your empire, one client at a time.
• •Title: 5 Mistakes Every New Nail Tech Makes (And How to Fix Them!) Description: We've all been there. In this video, our founder Tei Savage breaks down the common pitfalls for new nail techs and shares her pro secrets to avoiding them. Subscribe for more real-talk tutorials to elevate your nail game! #NailTutorial #ProAdvice #ShecagoBeauty