Brand Tone

Empowering, supportive, and friendly

Brand Values

• •Comfort
• •Empowerment & Confidence
• •Simplicity & Ease
• •Style & Quality
• •Innovation
• •Female-Focused

Best Practices

• •Emphasize Empowerment and Solutions: Frame copy around how SheBird helps women overcome common frustrations (e.g., uncomfortable bras, finding the right undergarments) and how it enables them to feel more confident and free.
• •Use Relatable, Friendly Language: Speak directly to the customer in a warm, approachable manner. Acknowledge their needs and experiences. Avoid overly technical jargon, focusing instead on the benefits (comfort, ease, style).
• •Highlight Key Values Consistently: Regularly weave in core values like comfort, confidence, simplicity, and effortless style into product descriptions, social media posts, and email marketing.
• •Showcase Real Women and Scenarios: Use visuals and storytelling that feature diverse women in everyday situations, enjoying the comfort and versatility of SheBird apparel. This reinforces the brand's relatability and practical appeal. (As seen on their Instagram/Facebook)
• •Maintain a Positive and Uplifting Voice: Ensure all communications are encouraging and focus on the positive impact of the products. Celebrate the freedom and joy that SheBird aims to bring to women's lives.

Social Perception

Generally perceived positively by customers. High customer satisfaction due to comfort, support, and confidence the clothing provides. Seen as a problem solver for 'dressing drama'. Versatile, high-quality, and true to size.

Copy Examples

• •Headline: "Ditch the Dig. Embrace the Day." Body: "Tired of bras that pinch, poke, and prod? SheBird’s innovative built-in bra tops and dresses are designed for all-day comfort and effortless style. Feel supported, smoothed, and utterly free. Shop now and rediscover the joy of dressing."
• •Headline: "Confidence, Built-In." Body: "Step out in style and self-assurance with SheBird. Our seamlessly integrated shapewear and supportive bras mean you can focus on your day, not your undergarments. Effortless, elegant, empowering. That’s the SheBird promise."
• •Headline: "One Piece. Endless Possibilities. Zero Bra Drama." Body: "From boardroom to brunch, our versatile bra dresses and tops are your secret weapon for a flawless look without the fuss. Experience the freedom of SheBird’s innovative design – because life’s too short to wrestle with your wardrobe."
• •Headline: "Founded by Women, For Your Freedom." Body: "We get it. That's why we created SheBird – to liberate you from uncomfortable bras and complicated layers. Our thoughtfully designed apparel with built-in support lets you move through your day with grace and ease. Fly free with SheBird."
• •Headline: "The Luxury of Simplicity. The Power of Support." Body: "SheBird combines premium, soft fabrics with our revolutionary SheShaper™ technology. Experience clothing that not only looks incredible but feels even better, supporting your every move. Elevate your everyday."