Brand Tone

empowering, confident, bold, feminine, stylish, approachable and supportive

Brand Values

• •Women-Centric Design
• •Performance & Comfort
• •Style & Fashion
• •Empowerment
• •Quality & Innovation
• •Inclusivity

Best Practices

• •Center the "She": Always write with the female cyclist as the hero. Use language that resonates with her experiences, aspirations, and needs.
• •Be Boldly Confident: Reflect the "Beest" spirit. Use strong verbs, positive framing, and an assertive voice that mirrors the brand's vibrant designs.
• •Marry Performance with Panache: Don’t just list technical specs. Explain how those features enhance the ride *and* contribute to a stylish, flattering look.
• •Empower and Inspire: Use motivational language that encourages women to ride, explore, and feel good about themselves. Connect cycling with joy, health, and spirit.
• •Maintain Visual-Verbal Harmony: Ensure the copywriting tone aligns with the visual elements used in marketing (e.g., if images are bold and colorful, the copy should match that energy).

Social Perception

Customers generally perceive Shebeest positively, with high overall satisfaction scores noted in reviews. The brand is praised for the comfort, quality, innovative design, and women-specific fit of its apparel. Many appreciate the stylish and often bold designs that differentiate Shebeest from more utilitarian cycling gear.

Copy Examples

• •Rule the road and crush your goals. Shebeest gear is designed by women, for women, blending fierce performance with a style that’s all you. #EmbraceYourInnerBeest
• •Comfort that goes the distance. Style that turns heads. Our new collection features innovative fabrics and a fit that feels custom-made. Ride empowered.
• •Why choose between function and fashion? Shebeest delivers both. Experience impeccably tailored cycling wear that boosts your performance and expresses your bold spirit.
• •From spirited sprints to epic adventures, feel the Shebeest difference. Our apparel is crafted to energize your ride and enhance your happiness, health, and spirit.
• •Unleash your confidence with every pedal stroke. Shebeest’s vibrant designs and performance-driven construction are made for the woman who rides without limits.