Brand Tone

Empowering, Educational, Playful & Positive, Approachable & Friendly, Confidential & Trustworthy

Brand Values

• •Female Pleasure & Orgasm Equality
• •Sexual Wellness & Education
• •Self-Love & Empowerment
• •Inclusivity & Body Positivity
• •Openness & Destigmatization

Best Practices

• •Prioritize Empowerment and Positivity: Ensure all copy uplifts and encourages, avoiding language that could be shaming or clinical. Focus on the joy, confidence, and well-being associated with the products.
• •Be Educational but Approachable: While providing information is key, avoid overly technical jargon. Explain concepts clearly and in a friendly, conversational manner that makes customers feel comfortable and informed, not intimidated.
• •Embrace Playfulness (Appropriately): A touch of humor or lightheartedness can make the topic more accessible and less taboo. However, always ensure it aligns with the specific product and context, maintaining respect.
• •Speak Directly to "Her": Use "you" and "your" frequently to create a personal connection. The brand name itself is a direct address; the copy should consistently reflect this focus on the individual's experience.
• •Maintain Discretion and Trust in All Communications: While the overall tone is open, implicitly reassure customers of privacy and discreet handling in transactional communications (e.g., order confirmations, shipping notices). This builds trust, which is paramount.

Social Perception

Positive association with empowerment, Educational resource, Discreet and niche, Potential for misinterpretation or stigma, Trustworthiness

Copy Examples

• •Instagram Post (Image: Stylized flat lay of a new product): Text: "Unlock a new chapter of self-discovery. ✨ Our latest arrival is designed with your pleasure as the priority. Because you always come first. 😉 #SheAlwaysComesFirst #SelfLoveJourney #PleasurePositive #NewCollection"
• •Email Subject Line (for a newsletter): Text: "It's 'You' Time: Explore, Indulge, & Enjoy."
• •Website Banner (Homepage): Text: "Your Pleasure. Your Rules. Explore a world dedicated to you. Shop She Always Comes First."
• •Facebook Ad (Carousel showcasing different product categories): Headline: "Discover Your Desire." Body: "At She Always Comes First, we believe everyone deserves pleasure. From gentle beginnings to exhilarating adventures, find what makes you shine. Discreet shipping, always. #SexualWellness #EmpowerYourPleasure"
• •Product Description Snippet (for a beginner-friendly toy): Text: "New to the world of pleasure objects? Welcome! This thoughtfully designed vibrator is the perfect companion to start your journey of self-exploration. Gentle, intuitive, and all about *your* comfort and joy. Remember, taking time for yourself is always a good idea."