Brand Tone

authentic, minimalist, and serene. It conveys calm, appreciation for handmade process, and approachability, avoiding overly commercial messaging.

Brand Values

• •Artisanal Quality
• •Minimalism
• •Connection to Nature
• •Individuality
• •Community and Inclusivity

Best Practices

• •Emphasize the "Handmade" Aspect: Always use words that highlight the artisanal nature of the products, such as "hand-thrown," "individually painted," "unique," and "one-of-a-kind."
• •Maintain a Calm and Serene Voice: Use gentle and evocative language. Avoid aggressive sales tactics or overly enthusiastic calls to action. The tone should mirror the minimalist aesthetic of the products.
• •Tell the Story of Inspiration: Briefly share the inspiration behind a piece or collection, whether it's travel, nature, or a particular feeling. This connects the customer to the creative process.
• •Focus on the User's Experience: Describe how the products can be incorporated into daily rituals and moments of quiet enjoyment, like a morning coffee or displaying a plant.
• •Keep it Visually Cohesive: Ensure that the photography style on social media and the website aligns with the brand's minimalist and natural aesthetic. Clean, well-lit photos that showcase the texture and form of the ceramics will reinforce the brand's tone.

Social Perception

Perceived as a skilled, respected local artist creating beautiful, high-quality, unique ceramics. Products are desirable and fast-selling. Also seen as a community-oriented figure, with work appreciated for its delicate, practical nature for daily use.

Copy Examples

• •Bring the outdoors in. Our new, hand-thrown planters are inspired by the quiet beauty of a forest floor. Each one is a unique home for your favorite plant. #HandmadeCeramics #MinimalistHome
• •Your morning ritual, elevated. The tactile feel of a handmade mug, designed to make your first coffee of the day a serene moment. #ShaynaStevenson #Pottery #SimplePleasures
• •A touch of minimalist elegance. Our ceramic necklaces are individually crafted and painted, making each one a wearable piece of art. Inspired by the phases of the moon. #CeramicJewelry #HandmadeInToronto
• •The kiln is open. A fresh collection of our latest ceramic homewares and jewelry is now available on the website. Each piece is unique and made with intention. #ShopLocal #ArtisanMade
• •Discover the joy of creating with your own hands. Join us at The Pottery Club for a beginner's workshop and experience the calming process of working with clay. No pressure, just play. #PotteryClass #CreativeCommunity