Brand Tone

Empowering, Educational/Informative, Inclusive, Authentic/Relatable, Positive/Uplifting, Community-focused

Brand Values

• •Inclusivity
• •Efficacy
• •Education
• •Skin Health
• •Clean Beauty
• •Authenticity
• •Confidence

Best Practices

• •Speak to 'Her,' Not Just About Her: Directly address the target audience (individuals with melanin-rich skin often concerned about hyperpigmentation and sun protection) using 'you' and 'your.' Understand their specific pain points and aspirations.
• •Lead with Empowerment and Positivity: Frame messaging around confidence, celebration of diverse beauty, and proactive skin health rather than focusing solely on problems.
• •Educate, Don't Just Sell: Integrate educational content naturally into product descriptions, social media posts, and emails. Explain the 'why' behind ingredients and routines, especially as they pertain to the needs of melanin-rich skin.
• •Maintain Authenticity and Relatability: Use real customer stories and user-generated content where possible. Let the founder's passion and personal journey shine through in brand communications. Avoid overly corporate or generic language.
• •Champion Inclusivity in Every Message: Ensure that language, imagery, and overall messaging consistently reflect a commitment to all skin tones within the spectrum of melanin-rich skin. Actively use inclusive terms and showcase diversity.

Social Perception

Problem-Solver, Trustworthy, Inclusive Champion, High Quality, Community Builder

Copy Examples

• •Your skin tells a story. Let it shine with confidence! ✨ Our Everyday Glow Moisturizer SPF 50 is designed for *every* shade, providing essential protection and a radiant, hydrated finish. Because beauty is inclusive, and your glow deserves to be seen. #ShaydeBeauty #MelaninMagic #SunKissedSkin #InclusiveSkincare #EverydayGlow
• •Unlock Your Glow: SPF Myths Busted for Melanin-Rich Skin! 💡 Tired of sun care that doesn't get you? At SHAYDE BEAUTY, we're passionate about empowering you with knowledge. Our latest blog post dives deep into common SPF myths and truths, specifically for our beautiful melanin-rich community. Learn how to protect your glow, prevent hyperpigmentation, and love the skin you're in. Read more [Link]
• •(Scene: Quick cuts of someone applying the moisturizer, their skin looking dewy) Voiceover (upbeat, friendly): No white cast? ✅ Hydration? ✅ SPF 50 protection? ✅ That's the SHAYDE BEAUTY promise! Our Everyday Glow Moisturizer is your daily essential for healthy, happy, glowing skin. Get ready to shine! 😉 #ShaydeBeautyGlowUp #SPFforAll #SkincareThatCares #NoWhiteCastClub
• •Finally, Sun Protection That Celebrates Your Shade. Meet the Everyday Glow Moisturizer SPF 50 by SHAYDE BEAUTY. Formulated with clean, vegan ingredients to hydrate, protect against hyperpigmentation, and leave your skin with a flawless, sun-kissed glow. No compromises, just radiant skin. Shop now and embrace your shine! - Shop Now
• •SHAYDE BEAUTY: Illuminating Your Natural Radiance. Inclusive, effective skincare designed to protect and perfect melanin-rich skin. Discover your everyday glow.