Brand Tone

practical, knowledgeable, and community-oriented, with a "for carpenters, by a carpenter" feel, direct, informative, approachable, and helpful.

Brand Values

• •Efficiency and Organization
• •Quality and Durability
• •Innovation and Practicality
• •Customer-Centricity

Best Practices

• •Always Speak from Experience: Frame the copy from the perspective of a fellow carpenter. Use "we" and "us" to create a sense of community. Talk about common job site frustrations and how the products solve them.
• •Focus on Benefits, Not Just Features: Instead of just saying "3D printed from PETG," explain what that means for the user: "3D printed from high-strength PETG, so it’s tough enough for any job site."
• •Keep it Direct and Simple: Avoid overly technical jargon or marketing fluff. The language should be clear, concise, and easy to understand for someone who spends their day working with their hands, not reading marketing materials.
• •Incorporate User-Generated Content: Share customer photos and reviews (with permission). This reinforces the brand's community feel and provides social proof of the products' quality and usefulness.
• •Maintain a Consistent Call-to-Action: Encourage users to "Shop Now," "Learn More," or "View the Collection." On social media, always direct them to the link in your bio or the specific product page to make purchasing as easy as possible.

Social Perception

Overwhelmingly positive, with customers consistently praising the quality, utility, and practicality of products. Seen as a reliable source for specialized carpentry accessories that improve workflow, with high satisfaction, brand loyalty, and excellent customer service, evidenced by repeat purchases and "Star Seller" status on Etsy.

Copy Examples

• •Headline: Stop Searching, Start Building. Body: Tired of wasting time looking for the right tool? Our 3D-printed storage solutions and jigs are designed by a carpenter, for carpenters, to keep your workspace organized and your workflow efficient. Get back to what you do best. Shop now for free shipping on orders over $100.
• •Image/Video: A short, dynamic video of the new jig being used on a project. Caption: NEW PRODUCT DROP! Introducing the [Product Name]. We designed this to solve a problem we've all faced on site. [Briefly explain the problem it solves]. Made from high-strength PETG, it's built to last. Link in bio to see it in action and grab yours! #ShawCanCarpentry #CarpentryJigs #WoodworkingTools #ToolOrganization #AussieCarpentry
• •Concept: A quick "before and after" showing a messy van or workshop, then the same space organized with ShawCanCarpentry products. Text on screen: From chaos to control. // Level up your workspace. Caption: Get your workshop or van sorted. 🤙 #carpentryhacks #toolstorage #packout #woodworking #tradesman #fyp
• •Headline: Smart Jigs. Tidy Workspace. Better Workflow. Sub-headline: High-quality, 3D-printed carpentry solutions designed for the modern tradesperson.
• •Subject: A Little Something to Make Your Next Job Easier. Body: Hi [Customer Name], thanks for being a part of the ShawCanCarpentry community. We're always thinking of new ways to improve efficiency on the job. That’s why we’ve just launched our new [Product Name]. Based on your previous purchase of [Related Product], we think you'll find this a perfect addition to your kit. Check it out!