Brand Tone

passionate, knowledgeable, and traditional

Brand Values

• •Quality and Exclusivity
• •Expert Curation
• •Personalized Experience
• •Family-Run Heritage
• •Customer Guidance

Best Practices

• •Lead with Passion and Knowledge: All copy should reflect a genuine love and deep understanding of wine. Use descriptive, evocative language that tells the story of the wine's origin, producer, and flavor profile.
• •Emphasize Curation and Exclusivity: Consistently use terms like "hand-picked," "curated selection," "small-batch," and "boutique vineyards" to reinforce the value proposition of offering wines that are not widely available.
• •Maintain a Professional yet Approachable Voice: While the tone is traditional, it shouldn't be intimidating. Avoid overly technical jargon unless explained. The voice should be that of a trusted expert who is eager to share their knowledge with you.
• •Focus on the Experience, Not Just the Product: Whether talking about an event or a bottle, frame it as a "memorable experience." The copy should sell the enjoyment, the discovery, and the story behind the wine, not just the liquid in the bottle.
• •Be Consistent Across All Channels: The knowledgeable and passionate tone from the website's "About Us" page should be the same tone used in Facebook posts, email newsletters, and any in-person interactions by the wine ambassadors to build a cohesive and trustworthy brand identity.

Social Perception

The public perception of Shawbury Wine appears to be somewhat limited and mixed, largely due to a minimal volume of public online reviews. The brand is perceived as an established and active participant in the UK's food and wine festival circuit. For those who interact with them at these events or through their home tastings, the intended perception is that of a knowledgeable and passionate wine merchant. However, a detailed negative review from 2013 describes an experience with a staff member at an event as "appalling" and "surly," which, although dated, highlights a potential risk in a business model that relies heavily on personal interaction. In contrast, a 2024 testimonial from a company director praises their service as "simple, fast," indicating a positive experience on a B2B level. The lack of a broad base of recent, public customer reviews makes it challenging to ascertain a definitive widespread social perception.

Copy Examples

• •The supermarket wine aisle is a gamble. Your weekend shouldn't be. Join us at the Foodies Festival this Saturday and let our wine ambassadors guide you through a tasting of exceptional wines from small, family-owned vineyards. Discover the story behind each bottle and find a wine you'll truly remember. #ShawburyWine #FineWine #WineTasting
• •From a sun-drenched Italian hillside to your table. We've just uncorked a small-batch Primitivo, handcrafted by a third-generation winemaker. With notes of dark cherry and spice, it's an experience, not just a wine. Limited cases available. #BoutiqueWine #ItalianWine
• •Tired of the same old Sauvignon? There's a world of incredible wine waiting for you. As a member of the Shawbury Wine family, we invite you to book a private home tasting. Gather your friends and let us bring our passion for unique, handcrafted wines to you. Schedule your curated experience today. #HomeTasting #WineExperience
• •This isn't your average Merlot. Sourced directly from a passionate producer in a lesser-known French appellation, each sip reveals layers of plum, soft tannins, and a hint of vanilla from careful aging. It is a wine of unique character, made for memorable dinners and quiet evenings. Perfect for those who appreciate the craft of winemaking. #FrenchWine #ArtisanWine
• •We believe the best wines come from producers with passion, not from big factories. For over 20 years, we've been connecting UK wine lovers with the world's finest small-batch wines. Let us pour you something exceptional. Link in bio to explore our curated collection. #ShawburyWine #RealWine #DrinkBetter