Brand Tone

Approachable, authentic, and modern, with a friendly and slightly informal feel.

Brand Values

• •Quality & Craftsmanship
• •Convenience & Simplicity
• •Fairness & Transparency
• •Sustainability & Responsibility
• •Customer-Centricity

Best Practices

• •Always Be Authentic: Continue to lead with the founder's story and the "why" behind the brand. Authenticity is your greatest asset and builds a strong connection with customers who are tired of corporate jargon.
• •Speak Directly to the Customer: Use a conversational, personal tone ("you," "your"). Frame messaging around their problems (e.g., "Tired of...?," "Ever run out of...?") and your simple solution.
• •Weave Values into Every Message: Don't just sell a razor; sell craftsmanship, sustainability, and convenience. Whether it's an ad, social media post, or email, connect the product back to core values like "Swiss wood," "fair price," or "eco-friendly."
• •Emphasize Simplicity and Flexibility: The ease of the subscription is a major selling point. Consistently use words like "simple," "flexible," "no-commitment," and "easy" to describe the service, removing any purchase anxiety.
• •Show, Don't Just Tell: Use customer testimonials and user-generated content in your copy. Phrases like "Our customers say..." or featuring a positive review adds social proof and reinforces your brand promises in the words of real people.

Social Perception

The public and customer perception of Shavejack is overwhelmingly positive, praising product quality, aesthetic appeal, long-lasting blades, excellent customer service, and appreciating the brand's sustainability initiatives and Swiss craftsmanship. The founder story also resonates well with consumers. Minor criticisms are rare and typically related to shipping delays.

Copy Examples

• •Ditch the Plastic. Upgrade Your Shave. Tired of cheap, disposable razors? Experience a barbershop-close shave every morning with our handcrafted Swiss wood handle and premium blades. Quality you can feel, delivered to your door.
• •Your Last-Minute Razor Run is Officially Over. Never run out of sharp blades again. The Shavejack subscription is simple, flexible, and fair. Pause, change, or cancel anytime. We call it shaving, simplified.
• •A Shave That's Better for Your Skin and the Planet. Our natural shaving cream soothes your skin, while our sustainable wood handles look great on your counter. For every handle sold, we plant a tree. Look good, feel good, do good.
• •Swiss Craftsmanship Meets Morning Routine. Why shouldn't your razor be as well-designed as your watch? Our handles are handcrafted in Switzerland for a perfect grip and a lifetime of use. It's not just a shave, it's a ritual.
• •Join the Club. Your Face Will Thank You. Discover why thousands have switched to Shavejack for a smoother, irritation-free shave. With our Happy Shaving Guarantee, you can try it completely risk-free. Ready for a better morning?