Brand Tone

Aspirational, Confident, Vibrant, Youthful, Approachable, Engaging, Direct, and Promotional.

Brand Values

• •Style & Fashion-consciousness
• •Quality
• •Accessibility
• •Brazilian Identity/Flair
• •Empowerment/Self-Expression

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., "Confident," "Playful," "Chic," "Friendly"), and then list "Do's" and "Don'ts" for vocabulary, sentence structure, and attitude for each trait. This serves as a quick reference for anyone writing copy.
• •Know Your Audience Deeply: Understand their language, aspirations, what excites them, and what kind of conversation they expect from a fashion brand. Tailor the tone to resonate with them authentically.
• •Create Content Pillars with Tone Guidelines: For different types of content (e.g., product launches, style tips, promotions, behind-the-scenes), define how the primary brand tone should be nuanced. For example, a "Style Tips" pillar might have a more "Helpful & Inspirational" nuance of the overall "Confident & Chic" tone.
• •Maintain a Swipe File of On-Brand Examples: Keep a collection of your best-performing posts, ads, and product descriptions that perfectly capture the desired tone. Use these as inspiration and a benchmark for new content.
• •Regularly Audit and Refine: Periodically review all your marketing copy across different channels (website, social media, emails) to ensure consistency with the defined brand tone. Get feedback and be open to evolving the tone as the brand grows, but always with intention.

Social Perception

The brand is perceived as a source for trendy fashion items, particularly eyewear and clothing. The engagement suggests an appreciation for the aesthetic and style presented.

Copy Examples

• •Instagram Post (New Sunglasses Collection): Sun out, style on! ☀️ Elevate your look with our new collection of shades. Which pair is calling your name? #ShaunaBrasil #NewCollection #Sunglasses #BrazilianStyle #MustHave
• •Facebook Ad (Swimwear Promotion): Ready for your moment in the sun? 🏖️ Our latest swimwear is here to make waves. Dive into stunning styles and feel amazing. Shop now and enjoy free shipping! #ShaunaSwim #BeachReady #SummerVibes #BrazilianFashion #ShopOnline
• •Product Description Snippet (for a dress): Turn heads wherever you go. This isn't just a dress; it's a statement. Crafted for confidence, designed for you. ✨ #ShaunaFashion #OOTD #StyleInspo #FeelFabulous
• •Website Banner (Homepage): Discover Your Signature Style. Explore the latest trends from Shauna Brasil. Quality fashion, effortlessly chic. [Shop Now]
• •Email Subject Line (for a sale): 🔥 Don't Miss Out! Your Favorite Shauna Brasil Styles On Sale NOW! 🔥