Brand Tone

Empowering, academic, and supportive; serious and committed when discussing legal and social challenges, yet warm and celebratory for community achievements. Inclusive and affirming language.

Brand Values

• •Equality and Social Justice
• •Community and Support
• •Advocacy and Education
• •Inclusivity and Intersectionality
• •Feminist Principles

Best Practices

• •Maintain an Empowering and Affirming Tone: All communication should be positive and uplifting, focusing on strength, resilience, and the power of community. Avoid victimizing language.
• •Use Inclusive and Accurate Terminology: Stay updated on the evolving language of gender and sexuality. Use inclusive terms like "LGBTQIA+" and respect individuals' chosen pronouns and identities.
• •Balance a Personal and Professional Voice: While the organization deals with serious issues, it is also a community. The copy should reflect this by being professional and credible, but also warm, personal, and approachable.
• •Educate and Inform: Use every piece of content as an opportunity to educate the audience about the issues faced by the LBT community and the work being done to address them.
• •Center Community Voices: Whenever possible, feature testimonials, stories, and artwork from community members to ensure the content is authentic and representative of the people the organization serves.

Social Perception

Pioneering, credible, and essential resource; respected for long-standing commitment and comprehensive approach; seen as a safe haven and powerful voice, fostering high trust and satisfaction.

Copy Examples

• •For 25 years, we've been a sanctuary and a voice for Kolkata's LBT community. Your support helps us continue providing vital services, from crisis counseling to legal advocacy. Donate today and stand for a future of equality and dignity for all.
• •Explore the intersections of gender, sexuality, and society in our upcoming 'Sexuality Academy'. Engage in critical dialogue, deepen your understanding, and become an ally for change. Register now to join the conversation.
• •Pride is more than a parade; it's the daily fight for a life of dignity, free from prejudice. This month, we celebrate every story, every identity, and every step taken towards a more inclusive world. #Pride #SapphoForEquality #LBTIRights
• •Become a part of a movement that empowers and uplifts. We are looking for passionate individuals to join our team of volunteers. Whether your skills are in event planning, content creation, or peer support, your contribution can make a real difference. Link in bio to apply.
• •You are not alone. Our confidential helpline offers a safe and supportive space to talk. If you or someone you know needs emotional support or information, our trained counselors are here to listen. Call us at +91 9831518320.