Brand Tone

Spiritual & Mindful, Artisanal & High-Quality, Serene & Calming, Benevolent & Caring, Elegant & Modern

Brand Values

• •Spirituality & Mindfulness
• •Authenticity & Craftsmanship
• •Healing & Well-being
• •Connection
• •Beauty & Elegance
• •Conscious Consumerism

Best Practices

• •Embrace Spiritual Language Authentically: Consistently use words like "intention," "mindful," "sacred," "energy," "healing," "spirit," and "journey." Ensure this language feels genuine and not forced.
• •Highlight Craftsmanship & Quality: Regularly mention "handcrafted," "authentic gemstones," "natural materials," "Swiss-made" (where applicable), and the care put into creating each piece.
• •Maintain a Serene & Elegant Visual Identity: Ensure all visuals (photography, graphics) align with the calming, beautiful, and high-quality nature of the products and the brand's spiritual essence.
• •Share Stories, Not Just Products: Narrate the inspiration behind collections, the meaning of "ShaSha," the founder's passion, and the benefits of the gemstones. This builds connection beyond the transactional.
• •Foster a Sense of Benevolent Community: Engage with comments thoughtfully, share user-generated content (if appropriate and aligned), and continue to highlight conscious practices like tree planting to reinforce the caring aspect of the brand.

Social Perception

Positive & Appreciative, Niche & Specialized, Trusted for Quality

Copy Examples

• •Adorn yourself with intention. Our ‘Serene Flow’ Amazonite Mala is handcrafted with 108 genuine beads, each one a whispered reminder to embrace tranquility and speak your truth. Let its gentle energy guide your meditations and grace your everyday. Hand-knotted with love in Switzerland. ✨ #ShaShaMala #SpiritualJewelry #AmazoniteHealing #MindfulLiving #HandcraftedLuxury
• •At ShaSha Mala, we believe jewelry is more than adornment—it's a sacred tool. Inspired by ancient wisdom and the quiet power of nature, each Mala is thoughtfully designed and handcrafted by our founder, Régine, to be a beacon of light on your journey. Discover the ShaSha difference: authentic gemstones, benevolent intentions, and a touch of Swiss artistry. #OurStory #HealingJourney #YogaInspired #MadeWithIntention #ShaShaValues
• •Subject: ✨ Awaken Your Inner Radiance: The Solstice Collection Has Arrived! ✨ Dear [Customer Name], Embrace the shifting seasons with our new Solstice Collection, a curated selection of Malas and bracelets designed to illuminate your path. Featuring sunstone for joy, moonstone for intuition, and labradorite for transformation, each piece is handcrafted to channel potent energies. Find your light. Explore the collection today and receive a complimentary meditation guide with your purchase. Warmly, The ShaSha Mala Team #NewCollection #SpiritualGifts #CrystalHealing #MeditationTools #ShaShaMala
• •Deepen your practice. Elevate your spirit. ShaSha Malas are more than just beautiful beads; they are companions for your yoga and meditation journey. Handcrafted with authentic gemstones known for their unique energies, each Mala is designed to help you find focus, peace, and connection. Tap to explore our collection and find the Mala that resonates with your soul. Plant a tree with every order! #YogaJewelry #MeditationMala #SpiritualPractice #GemstoneEnergy #ShaShaMalaSwitzerland
• •The Gentle Strength of Rose Quartz: More than just a pretty pink stone, Rose Quartz is a powerful ally for heart healing and universal love. Our ‘Anahata Love’ Mala features 108 hand-knotted Rose Quartz beads, designed to open your heart chakra, soothe emotional wounds, and invite compassion into your life. Wear it as a reminder to love fiercely—yourself and others. Learn more about its properties on our blog (link in bio!). #RoseQuartz #HeartChakra #LoveAndCompassion #HealingCrystals #ShaShaMalaKnowledge