Brand Tone

Energetic, Confident, Conversational, Feminine

Brand Values

• •Client-Centricity
• •Trend Leadership
• •Continuous Reinvention/Learning
• •Sustainability (Emerging Value)
• •Community Connection

Best Practices

• •Maintain an energetic and confident tone in all communications.
• •Use conversational language to engage with the target audience.
• •Highlight the latest trends and new arrivals to emphasize fashion-forwardness.
• •Showcase the brand's commitment to sustainability to appeal to environmentally conscious consumers.
• •Actively address and improve customer service issues to enhance the brand's reputation.

Social Perception

Fashion-forward brand offering trendy styles for young women, but needs to improve perceived quality and customer service, particularly for online orders.

Copy Examples

• •"New arrivals are here! ✨ Get ready to slay the style game with our latest collection inspired by global catwalks and street style."
• •"Obsessed with this look! 😍 Tag a friend who would rock this outfit."
• •"Your style journey starts here! Explore our trendsetting pieces and express your unique vibe."
• •"Sustainability meets style! ♻️ Check out our eco-friendly collection and make a positive impact on fashion."
• •"We love hearing from you! ❤️ Your feedback helps us create the best fashion experience possible."