Brand Tone

Benefit-oriented, customer-service focused, modern, and slightly urgent due to scarcity cues

Brand Values

• •Quality
• •Customer Satisfaction
• •Style and Versatility
• •Accessibility/Affordability

Best Practices

• •Use descriptive language to highlight the quality and features of the wigs.
• •Emphasize customer service benefits such as free shipping, 24/7 support, and easy returns.
• •Maintain a modern and trendy tone by focusing on current wig styles and fashion trends.
• •Incorporate social proof elements like customer reviews and sales statistics to build trust.
• •Offer clear and concise calls to action, such as newsletter sign-ups with discount incentives.

Social Perception

Trendy, reliable, customer-centric, and focused on quality and style

Copy Examples

• •Experience natural hair with a soft texture and high quality that suits different skin tones. Dye and straighten easily!
• •Enjoy SUPPORT 24/7, free shipping on all US orders over $100, and a 3-day return policy for your peace of mind.
• •Subscribe to our newsletter and get 10% off your first purchase!
• •ONLY X LEFT IN STOCK! Don't miss out on our most popular lace front wig.
• •As seen on influencers, transform your look with our HD lace front wigs. Order now!