Brand Tone

Friendly and Welcoming, Quality-Conscious and Upscale, Community-Oriented, Value-Driven, Trustworthy and Knowledgeable

Brand Values

• •Quality
• •Affordability
• •Sustainability & Circular Fashion
• •Customer Service
• •Community Focus
• •Style and Trend Awareness

Best Practices

• •Always Emphasize Quality and Curation: Use words like "curated," "hand-picked," "high-quality," "designer," and "upscale" to reinforce the boutique feel, even with pre-owned items. Consistently mention the inspection process if applicable.
• •Maintain a Friendly, Community-Focused Voice: Address customers warmly (e.g., "friends," "style lovers"). Reference your local connection to Temple. Share stories or highlight community involvement when possible.
• •Highlight Value and Sustainability: Clearly communicate the benefit of getting great style at better prices, alongside the eco-friendly aspect of consignment. Use phrases like "smart style," "shop sustainably," "affordable luxury."
• •Keep it Positive and Inspiring: Focus on the joy of discovery, the thrill of a great find, and the confidence that comes with great style. Use enthusiastic language and emojis where appropriate for social media.
• •Develop a Style Guide: Create a simple internal guide with key brand messages, preferred terminology (e.g., "pre-loved" vs. "used," "boutique" vs. "store"), and a list of "on-brand" and "off-brand" words to ensure everyone writing copy stays consistent.

Social Perception

Positive, Reputable, Fashionable and Reliable, A Community Staple

Copy Examples

• •Headline: Discover Your Next Designer Gem (Without the Designer Price Tag!) Body: For over 20 years, Shar's has been Temple's secret for upscale consignment. Find stunning, quality-checked fashion and home décor that tells a story. Shop smart, live stylishly. #SharsConsignment #TempleTX #UpscaleResale
• •Headline: Refresh Your Wardrobe, Sustainably. Body: Love fashion? Love the planet? At Shar's, you don't have to choose. Explore our curated collection of high-quality pre-loved clothing and accessories. Look amazing while making a difference! #SustainableStyle #CircularFashion #SharsTemple
• •Headline: That "Just In" Feeling! ✨ Body: Our racks are always blooming with new arrivals! From chic dresses to statement accessories and unique home décor, Shar's is your destination for finds that wow. Pop in this week – your next treasure awaits! #NewArrivals #ConsignmentFinds #TempleShopping
• •Headline: Quality You Can Trust, Prices You'll Love. Body: At Shar's, every piece is hand-picked and meticulously inspected to ensure you get the best. Experience the joy of high-end style and lasting quality, all at friendly consignment prices. Come see why Temple has loved us for decades! #QualityConsignment #AffordableLuxury #SharsBoutique
• •Headline: More Than Just a Store – It's a Community. Body: Thank you, Temple, for 20+ years of style! We love being your go-to for amazing consignment finds. Our friendly team is always here to help you discover something special. Visit Shar's and The Green Room today! #CommunityLove #TempleProud #SharsConsignment