Brand Tone

Authentic, Passionate, Proud, Accomplished, Community-Oriented, Responsible, Modern, Innovative, Coastal & Evocative

Brand Values

• •Quality
• •Heritage & Provenance
• •Sustainability & Environmental Responsibility
• •Community
• •Innovation & Adaptability
• •Passion

Best Practices

• •Embrace the Cornish Soul: Always weave in the inspiration of the Cornish coast, whether through direct mentions, evocative language, or imagery. This is central to the brand's identity.
• •Balance Tradition with Modernity: Acknowledge the brewery's rich history and commitment to quality brewing, while also highlighting innovation, new products, and a forward-thinking approach, especially when targeting younger audiences.
• •Show, Don't Just Tell, Your Values: Instead of just saying you're sustainable or community-focused, share concrete examples and stories of these values in action (e.g., beach cleans, charity partnerships, renewable energy use).
• •Maintain a Passionate & Authentic Voice: Let the genuine enthusiasm for brewing, for Cornwall, and for the quality of the beer shine through. Avoid overly corporate or generic language.
• •Be Confident but Approachable: Highlight awards and successes with pride, but maintain an inviting and inclusive tone that welcomes both loyal drinkers and newcomers to explore the range. Use humor appropriately where it aligns with campaigns like the "ChatIPA" mockumentary.

Social Perception

Well-Established, Respected, Cornish Icon, Traditional but Evolving, Quality Focused, Environmentally Conscious

Copy Examples

• •Headline: Sharp's: Taste the Cornish Coast in Every Pint. Body: From the rugged cliffs to the Atlantic swell, our award-winning ales are brewed with the spirit of Cornwall. Discover your element. #SharpsBrewery #CornishAle #DoomBar
• •Headline: 30 Years of Brewing Excellence. And We're Just Getting Started. Body: We've spent three decades perfecting our craft, inspired by our coastal home. Here's to tradition, innovation, and the perfect pint. Explore our story. #SharpsHeritage #AwardWinningBeer
• •Headline: More Than Just a Beer. It's a Commitment to Our Coast. Body: At Sharp's, we're passionate about brewing exceptional beer and protecting the beautiful Cornish environment that inspires us. Learn about our sustainability journey. #SharpsSustainability #ProtectOurCoast
• •Headline: Find Your Offshore Escape. Body: Crisp, refreshing, and brewed with adventure in mind. Our Offshore Pilsner is your call to the wild. Where will your next pint take you? #OffshorePilsner #CoastalLife #SharpsAdventure
• •Headline: Solar Wave: Ride the New Wave of Cask. Body: Our Hazy IPA, Solar Wave, is here to shake things up. Packed with tropical hop aromas, it’s a fresh taste of modern Cornwall. Are you ready to dive in? #SolarWaveIPA #ModernCask #SharpsInnovation