Brand Tone

Welcoming and Inclusive, Service-Oriented, Encouraging and aspirational, Community-Focused, Straightforward and Value-Driven.

Brand Values

• •Accessibility
• •Quality Experience
• •Customer Satisfaction
• •Game Improvement
• •Value

Best Practices

• •Always Be Welcoming: Use inclusive language that appeals to golfers of all levels, from absolute beginners to experienced players. Avoid overly technical jargon where possible, or explain it simply.
• •Focus on Improvement & Enjoyment: Frame the driving range experience not just as practice, but as a step towards a better, more enjoyable game. Highlight the positive outcomes of visiting.
• •Emphasize Value and Convenience: Clearly communicate pricing, special offers, membership benefits, and practical advantages like all-weather facilities and extended hours.
• •Maintain a Friendly & Slightly Casual Tone: While professional, the communication should feel approachable and encouraging, like advice from a helpful friend who loves golf.
• •Showcase Community & Customer Experience: Incorporate user-generated content (with permission) and testimonials. Use language that fosters a sense of belonging for "Sharkies" members and regular visitors.

Social Perception

Positive & Fun, Practical & Convenient, Community Hub (potential), Family-Friendly

Copy Examples

• •Headline: Swing by Sharks Golf! Body: Your best game starts here. Premium balls, all-weather bays, and a friendly vibe for everyone from first-timers to seasoned pros. Grab a bucket and let's play! #SharksGolf #ImproveYourGame
• •Headline: Unlock Your Potential! Body: Our PGA-affiliated coach Craig is here to help you shave strokes off your score. Personalized lessons for all ages and skill levels. Book your session today at Sharks Golf Driving Range! #GolfCoaching #SharksGolfAcademy
• •Headline: Night Owls, We've Got You Covered! Body: Don't let daylight dictate your practice. Our floodlit, undercover bays are open 'til 10 PM every night. Perfect for a post-work swing session! #NightGolf #SharksGolfRange
• •Headline: Join the SHARKIES VIP Club! Body: Get 20% OFF your first bucket just for signing up! Plus, exclusive deals and early bird access to events. Become a Sharkie and make every swing count for less! #SharkiesVIP #GolfDeals
• •Headline: Family Fun on the Fairway (Almost!). Body: Bring the whole crew! Sharks Golf Driving Range welcomes beginners and kids. With club hire available for all sizes, it's the perfect outing to introduce your family to the joy of golf. #FamilyGolf #KidsGolf