Brand Tone

Passionate & Enthusiastic, Conscious & Purposeful, Curated & Knowledgeable, Nostalgic & Story-Driven, Approachable & Community-Oriented

Brand Values

• •Sustainability
• •Individuality & Self-Expression
• •Quality & Durability
• •Storytelling & History
• •Curation & Care

Best Practices

• •Embrace the "Why": Always circle back to the core values of sustainability, individuality, and the story behind vintage items. Let this passion and purpose shine through in every caption, product description, and blog post.
• •Speak the Language of Your Community: Use terms and references that resonate with lovers of vintage, surf/skate culture, and sustainable fashion (e.g., "single stitch," "deadstock," "throwback"). Keep the tone enthusiastic and knowledgeable but also approachable.
• •Highlight the "Handpicked" & "Curated" Aspect: Reinforce that items are not just old clothes but carefully selected pieces. Use descriptive language that paints a picture of each item's uniqueness, quality, and the era it comes from.
• •Tell Stories, Don't Just List Features: Instead of just stating "Vintage T-shirt," weave in a sense of its past or the vibe it evokes. "This 80s surf tee has seen some sun and heard some waves – now it's ready for your adventures."
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy aligns with the visual aesthetic of the website and social media. If the images are vibrant and nostalgic, the copy should evoke similar feelings. Use consistent hashtags that reflect brand values and product categories.

Social Perception

Sharkey's Vintage Goods appears to be perceived as a dedicated curator of genuine vintage pieces, particularly within the surf and skate wear niche. Customers likely appreciate the focus on sustainability and the uniqueness of the items. The brand is building a community around shared values of sustainable fashion and appreciation for vintage aesthetics.

Copy Examples

• •Headline: Beyond Retro. Beyond Trends. This is Sharkey's. Body: Dive into a handpicked collection where every stitch tells a story. We're not just selling vintage; we're rewriting fashion's future, one unique find at a time. Wear the change. #VintageRevolution #SustainableStyle
• •Headline: That 90s Surf Vibe? We Got You. Body: Relive the golden era of surf and skate with pieces that pack a punch of nostalgia and a dose of sustainable cool. Each item at Sharkey's is chosen for its character, its story, and its power to make your wardrobe truly yours. What story will you wear? #SurfwearRevival #ConsciousFashion
• •Headline: More Than Clothing. It's a Piece of History. Body: Founded in Amsterdam with a passion for preservation, Sharkey's Vintage Goods brings you curated gems from the 80s, 90s, and 00s. We believe in quality that lasts and style that speaks. Join us in choosing vintage – for the planet, for your style. #WearYourValues #VintageAmsterdam
• •Headline: Unbox a Story. Wear an Original. Body: Sick of fast fashion? So are we. At Sharkey's, every piece is hand-selected for its unique journey and ready for its next chapter with you. From iconic surf tees to timeless classics, discover clothing with character. #StorytellingThroughStyle #VintageFinds
• •Headline: Join the Sharkey's Crew: Wear It Like You Mean It. Body: Our latest drop is here, packed with handpicked vintage that’s all about individual expression and making a positive impact. Choosing Sharkey's means choosing quality, history, and a cooler way to dress. Tag us in your finds! #SharkeysVintageGoods #UniqueWardrobe