Brand Tone

Passionate, Conscious & Responsible, Story-driven & Nostalgic, Curated & Quality-focused, Authentic & Raw

Brand Values

• •Sustainability
• •Quality & Durability
• •Uniqueness & Individuality
• •Storytelling & Heritage
• •Ethical Practices

Best Practices

• •Emphasize Storytelling: Always look for the narrative within each product. Highlight its origin, potential past, or the era it represents to connect emotionally with the audience.
• •Champion Sustainability Naturally: Weave in the benefits of choosing vintage (reducing waste, circular fashion) without being preachy. Focus on it as a positive outcome of owning unique, quality items.
• •Use Evocative, Nostalgic Language: Incorporate words and phrases that trigger positive memories or feelings associated with past decades (e.g., "iconic," "rad," "throwback," "authentic," "classic vibes").
• •Highlight Quality and Craftsmanship: Remind customers that vintage often means better construction and durability compared to modern fast fashion. Detail any restoration or care taken.
• •Maintain an Authentic, Passionate Voice: Let the genuine love for vintage and the mission of the brand shine through. Avoid overly corporate or generic language. Keep it "raw, timeless, and unique," like the pieces themselves.

Social Perception

Customers and the public interested in vintage fashion generally perceive such brands positively, associating them with sustainability, uniqueness, and quality. SHARKEY'S VINTAGE GOODS is perceived as a specialist in vintage surfwear and curated pieces from specific decades (80s, 90s, 00s). The brand's commitment to explaining their processes (like pricing and restoration) likely fosters transparency and trust. They are seen as part of a movement against fast fashion, appealing to environmentally conscious and style-savvy consumers.

Copy Examples

• •Headline: Ride the Wave of the Past. Wear the Future. Body: Dive into SHARKEY'S VINTAGE GOODS. Each 80s, 90s & 00s surfwear gem is handpicked, restored, and ready to tell its next story – yours. Shop sustainable style that makes a statement. Call to Action: Discover Your Unique Piece
• •Headline: More Than Vintage. It's a Vibe. Body: Remember the bold. The authentic. The made-to-last. At SHARKEY'S, we rescue iconic surfwear from past decades, giving them new life and new adventures. Quality, character, and a cleaner planet, one awesome find at a time. Call to Action: Explore the Collection
• •Headline: Don't Just Wear Clothes. Wear Stories. Body: Every stitch has a history. Every fade, a memory. SHARKEY'S VINTAGE GOODS brings you curated surfwear and vintage treasures that carry the spirit of the 80s, 90s, and 00s. Sustainably sourced, uniquely yours. Call to Action: Uncover a Legend
• •Headline: Sustainable Threads. Timeless Style. Body: Fast fashion is fleeting. True style endures. SHARKEY'S VINTAGE GOODS offers a conscious choice – premium vintage surfwear that reduces waste and amplifies your individuality. Each piece is a testament to enduring quality and iconic design. Call to Action: Shop Vintage, Live Consciously
• •Headline: From Amsterdam, With Love & History. Body: SHARKEY'S VINTAGE GOODS hand-selects and revitalizes the raddest surfwear and vintage apparel from the 80s, 90s, and beyond. We’re passionate about preserving these iconic pieces and their stories for a new generation of style pioneers. Call to Action: Find Your Throwback Treasure