Brand Tone

fun, friendly, and playful

Brand Values

• •Fun and Joy
• •Comfort and Durability
• •Family and Togetherness
• •Originality

Best Practices

• •Embrace Playful Language: Use puns and lighthearted phrases related to sharks and the ocean (e.g., "make a splash," "jaws-droppingly comfortable," "fintastic").
• •Focus on the Feeling: Highlight the emotional benefits of the product—joy, fun, comfort, and the happiness of giving a unique gift.
• •Keep it Simple and Relatable: Use clear, concise, and friendly language that is easy for all ages to understand. Avoid overly technical jargon.
• •Incorporate User-Generated Content: Share customer photos and reviews in your marketing to reinforce the brand's community feel and the genuine happiness the product brings.
• •Maintain a Consistent Visual Identity: Ensure that all visuals (photos, videos, graphics) are bright, fun, and reflect the playful nature of the brand.

Social Perception

The brand is perceived as a trendy, positive, and fun destination for shark-themed slippers, popular especially with younger, social media-savvy audiences due to its TikTok fame. It brings joy and comfort, with overwhelmingly positive customer feedback, though its perception is largely limited to its niche product.

Copy Examples

• •Your feed just got a bite more fun. Rock the slippers that went viral. #sharkbatte
• •Comfort that makes a splash. Step into the original shark slippers and wear your fun.
• •Get ready to smile! Your favorite shark slippers are now on sale. The perfect gift for you and your school of sharks.
• •More than just slippers, they're a conversation starter. Made with ultra-soft, durable foam for all-day comfort and non-slip soles for adventures anywhere, from the living room to the poolside.
• •Give the gift of happy feet. Our shark slippers are the fun, comfy, and unforgettable present they'll love all year round.