Brand Tone

Elegant, Whimsical, and Premium

Brand Values

• •Craftsmanship and Quality
• •Aesthetic and Visual Appeal
• •Joy and Shareability
• •Innovation

Best Practices

• •Use Evocative, Sensory Language: Employ descriptive and sophisticated adjectives that appeal to taste and sight. Use words like "velvety," "luscious," "flaky," "radiant," and "crafted" instead of more common words like "good" or "tasty."
• •Balance Elegance with Playfulness: While the online store for terrines should maintain an elegant and premium tone, social media copy for the physical shop can lean into a more whimsical and exciting voice to match the products like the rose ice cream. The key is to always remain high-end and avoid overly casual slang.
• •Emphasize the "Why": The Experience: Focus on the feeling and the occasion. Is it a moment of self-care? A romantic date? A stylish gift? Frame the products as a key part of a memorable experience, not just as food.
• •Incorporate Visual Storytelling: Write copy that complements the highly visual nature of the brand. Phrases like "as beautiful as it is delicious" or "the dessert everyone is talking about" tie the copy directly to the product's photogenic quality.
• •Maintain a Premium Frame: Always reinforce the high-quality nature of the brand. Mention the richness of ingredients, the unique craftsmanship, and the specialness of the product to justify the premium positioning and price point.

Social Perception

Sharetoran is perceived by the public as a trendy, high-end dessert shop that offers beautiful and delicious treats. Customers see it as a destination for a special occasion or an indulgent reward. The brand is highly popular for its photogenic qualities, with many visitors coming specifically to take pictures of the products for social media. It is viewed as a "must-visit" spot in Fukuoka for those interested in sweets and cafes, and its products are often recommended as gifts. The experience is seen as delightful and worth the price, though it is acknowledged as a premium-level treat.

Copy Examples

• •The art of indulgence, perfected. Our signature cheese terrine is crafted for moments worth savoring. A dense, velvety texture and profoundly rich flavor make it the ultimate expression of elegance. The perfect gift for the person who appreciates true quality.
• •Dessert or a work of art? Our famous rose-shaped soft serve is here to make your day beautiful. Every petal is a swirl of rich, creamy flavor. Stop by, snap a picture, and treat yourself to Fukuoka's most iconic sweet.
• •We believe in playful perfection. Discover our signature croissants: a crisp, flaky shell shaped like an egg, filled with luscious custard cream. Unbox a new kind of delicious.
• •Sharetoran: Where style and flavor meet. From our elegant terrines to our whimsical soft serve, every creation is designed to be shared and remembered. Bring a friend, make a memory.
• •Experience the flavor that sells out daily. Our desserts are crafted in small batches to ensure perfection, from the first glance to the last bite. Visit us in Fukuoka before they're gone!