Brand Tone

Holistic, Educational, and Reassuring

Brand Values

• •Nature & Purity
• •Tradition & Wisdom
• •Quality & Efficacy
• •Health & Well-being
• •Sustainability

Best Practices

• •Always link to Nature and Purity: Use words like "natural," "pure," "hand-picked," and "whole fruit." Emphasize what is *not* in the product (no added sugar, no preservatives).
• •Educate Gently: Explain the "why" behind the product—the fermentation, the gut microbiome, the ancient wisdom. Frame it as sharing valuable knowledge rather than just selling.
• •Use a Reassuring & Supportive Tone: Employ words like "gentle," "support," "balance," "harmony," and "well-being." The brand is a partner in the customer's health journey, not a quick fix.
• •Incorporate Testimonials and Experiences: Let the results speak for themselves. Use phrases from real customers like "I feel lighter" or "more energized" to build trust and relatability.
• •Maintain a Premium Feel: The language should always be elegant and thoughtful. Avoid slang, overly casual phrasing, or aggressive sales tactics. The value is in the quality and tradition of the product, and the copy must reflect that standard.

Social Perception

Customers generally perceive Share® Swiss as a premium, trustworthy, and effective health brand. The products are seen as a serious investment in one's well-being. The association with "Swissness" likely enhances the perception of quality, reliability, and precision. Positive testimonials frequently use transformative language like "life changing" and "magical effect," indicating a strong, positive impact on users' health, particularly digestive health. While some online sellers have faced criticism for shipping issues, the product itself consistently receives high praise for its quality and effectiveness. The brand fosters loyalty, with many customers recommending the products to friends and family.

Copy Examples

• •Sip your way to inner harmony. ✨ Our Share® Aqua d’Oro is more than a drink; it’s a golden elixir crafted from over 20 fermented fruits and vegetables. Rooted in ancient wisdom, each can is a firework of vitamins, enzymes, and prebiotics to nourish your body from the inside out. #ShareSwiss #GoldenWater #FermentedGoodness #InnerGlow
• •Ancient Tradition, Modern Wellness. Rediscover your body's natural balance with Share®, where a 30-month fermentation process transforms nature's finest fruits into a powerful source of vitality. Nurture the essence within you.
• •Feeling bloated and sluggish? Your gut may be asking for help. Our Share® Pomelozzini pralines are a delicious, natural way to support healthy digestion. Made from pomelo fermented for 30 months, it’s the daily ritual your body will thank you for. Learn more about the power of fermentation.
• •Each Share® Original Pomelozzini is a testament to patience and purity. We begin with hand-picked pomelos, ferment them in their own juices for 30 months using a precious mother ferment, and hand-form them into delightful pralines. This meticulous process ensures every bite is rich in beneficial bacteria and enzymes, designed to support your digestive harmony.
• •The Secret to Lasting Vitality is… Ancient. In our fast-paced world, we believe the best solutions are rooted in tradition. For generations, the power of fermented foods has been a cornerstone of wellness. Discover how our Share® products can help you feel lighter, more energized, and truly balanced.