Brand Tone

Inspiring & Creative, Vibrant & Passionate, Friendly & Approachable, Modern & Trendy, Unique & Artistic

Brand Values

• •Uniqueness & Self-Expression
• •Quality & Craftsmanship
• •Creativity & Design Excellence
• •Sustainability
• •Customer Inspiration & Joy
• •Personalization
• •Support for Independent Designers

Best Practices

• •Embrace an Inspiring and Empowering Voice: Use language that encourages customers' creativity and makes them feel capable of designing their dream space. Focus on "you" and "your style."
• •Highlight Uniqueness and Exclusivity: Consistently mention the designer-made, artistic, and unique nature of the products. Avoid generic descriptions.
• •Maintain a Passionate and Vibrant Language: Use enthusiastic and descriptive words that convey a love for design and decor (e.g., "vibrant," "bold," "joyful," "passionate").
• •Incorporate Storytelling: Share the inspiration behind designs or how products can transform a space. Connect with customers on an emotional level.
• •Be Friendly and Authentic: While professional, ensure the tone is approachable and genuine, reflecting the values of a small business supporting independent designers.

Social Perception

Positive Customer Experiences, Appreciation for Unique Designs, Responsive Customer Service, High-Quality Products, Source of Inspiration

Copy Examples

• •Headline: Stop Dreaming, Start Decorating: Your Unique Space Awaits. Body: Tired of the same old look? At Shapes Decor, we believe your home should scream *you*. Discover vibrant, artist-designed textiles that bring your modern-boho or Scandi vision to life. Let's make your home a masterpiece. #ShapesDecor #HomeExpression
• •Headline: Made For You, By Design. Body: Why settle for off-the-shelf when you can have a piece that truly fits? Our made-to-order textiles, from lush duvet covers to statement curtains, are crafted with passion and precision. Personalize your decor and embrace a more sustainable way to style your sanctuary. #UniqueHome #SustainableStyle
• •Headline: Unleash Your Inner Designer. We'll Bring the Shapes. Body: Home is where your story unfolds. Our exclusive collections are bursting with personality, inspired by global trends and artistic flair. Dive into a world of bold patterns and unique textures. It’s time to have fun with your decor! #DecorInspo #ShapesDecorJoy
• •Headline: Quality You Can See, Uniqueness You'll Adore. Body: Experience the difference of high-quality, designer home textiles. From the richness of the fabric to the vibrancy of the print, every Shapes Decor piece is created to inspire and delight. Create a space that not only looks incredible but feels authentically yours. #ArtisticLiving #HomeTextiles
• •Headline: The Secret to a Home That Feels Like *You*? It's in the Details. Body: Our passion is crafting unique home textiles that help you express your individual style. Explore our curated collections inspired by modern-boho charm and urban jungle vibes, and let’s create a space where you truly feel in your element. #MyShapesDecor #BohoHome