Brand Tone

The brand's tone is predominantly empowering, confident, and supportive. It is positive and encouraging, focusing on self-love and body positivity, addressing the audience in a friendly and relatable manner, like a trusted friend.

Brand Values

• •Confidence & Empowerment
• •Inclusivity
• •Quality & Comfort
• •Accessibility
• •Customer-Centricity

Best Practices

• •Always frame the copy around how the product makes the customer feel (confident, beautiful, powerful), rather than just what it does. Use active, inspiring verbs.
• •Maintain a supportive tone, writing as if you are a trusted friend. Use "you" and "your" to speak directly to the customer and ask questions in social media captions to foster engagement.
• •Consistently highlight the key benefits of comfort, breathability, and the seamless/invisible design, addressing a common pain point with traditional shapewear.
• •Explicitly mention that products are for "all body types" and "all women." Ensure that sizing information is clear and accessible, reinforcing the brand's commitment to every customer.
• •Instead of just listing features, translate them into tangible benefits, for example, by explaining how a "spandex blend" provides a "shaping effect without ever feeling restrictive."

Social Perception

The social perception of shaperfit.gr is a mix of positive product experiences, especially through influencer collaborations and user testimonials on platforms like TikTok and Instagram, where products are praised for comfort and effectiveness. However, external review sites show a critical view regarding customer service reliability and a low trust score in some aggregators, indicating a potential disconnect between brand image and operational execution.

Copy Examples

• •That feeling when your outfit fits perfectly and your confidence soars. Our Diosa Contour Bodysuit is the secret to a flawless silhouette. Feel incredible, look unforgettable. #Shaperfit #DiosaConfidence
• •Tired of shapewear that’s restrictive and visible? Discover Diosa by Shaperfit. Designed in Greece for ultimate comfort and a seamless finish. Smooth, shape, and lift with breathable fabric you can wear all day. Shop our collection with -30% off!
• •Your Everyday Confidence Boost. Discover the Diosa collection and love the body you're in. Free delivery on orders over €30.
• •My #1 hack for looking snatched in my favorite jeans? The Diosa high-waisted shorts! 🤫 Invisible, comfy, and gives the perfect lift. GRWM has never been so good! ✨ #ShaperfitGR #ShapewearHacks #BodyPositivity
• •Inside: Your secret to effortless confidence.