Tono de Marca

Empowering and Functional, blending aspirational language about confidence with direct, practical benefits and features.

Valores de Marca

• •Inclusivity
• •Efficacy
• •Innovation
• •Confidence

Mejores Prácticas

• •Balance emotion and function: Always pair aspirational language about confidence and beauty with clear, direct information about the product's functional benefits.
• •Lead with inclusivity: Ensure all marketing copy and visual assets feature a diverse range of body types, ages, and ethnicities to authentically reflect the "solutions for every body" value.
• •Use active, empowering language: Employ strong verbs and an active voice, focusing on what the customer can achieve or do.
• •Incorporate customer language: Actively seek out and encourage detailed customer reviews, and use their words in future marketing copy to build authenticity and social proof.
• •Develop a Voice & Tone Guide: Create an internal document outlining the brand's tone and values to ensure consistent voice across all content.

Percepción Social

Neutral to nascent, characterized by low brand awareness, a transactional customer relationship, and limited but positive feedback, indicating potential for growth.

Ejemplos de Copy

• •Confidence is your best curve. Our technically advanced shapewear is designed to celebrate and support your unique shape. Discover your perfect fit.
• •That little black dress deserves a flawless foundation. Our Strapless U-Plunge Bodysuit sculpts, lifts, and stays hidden, so all they see is you. Tap to feel the magic.
• •Subject: Ready for Anything? Your new go-to bodysuit is here. | Body: From the boardroom to a night out, feel empowered with shapewear that moves with you. Our new seamless collection is designed for all-day comfort and invisible support. Because confidence never goes out of style.
• •Meet your new secret weapon. The Athena Zipper Body Shaper isn't just about shaping—it's about unleashing the confident, poised woman you are. With a high-compression panel for ultimate tummy control and a specialized booty-lifting construction, it creates a stunning silhouette under any garment.
• •ShapeLounge: Wear Your Confidence.