Brand Tone

Scientific & Efficacious, Motivational & Performance-Oriented, Direct & Informative, Modern & Clean

Brand Values

• •Efficacy
• •Quality Ingredients
• •Health & Wellness
• •Performance
• •Transparency (Implied)

Best Practices

• •Prioritize Clarity and Specificity: Avoid vague claims. Focus on specific benefits, key ingredients, and how they work, using terms like 'clinically dosed,' 'scientifically formulated,' and 'proven ingredients.'
• •Maintain a Motivational and Empowering Voice: Use action-oriented language that inspires customers to achieve their fitness goals. Words like 'unlock,' 'elevate,' 'crush,' 'transform,' and 'unleash' can be effective.
• •Emphasize Scientific Backing (Without Jargon Overload): Reference science and clinical doses to build credibility, but explain complex terms simply so the average consumer can understand the benefits.
• •Ensure Visual and Textual Consistency: The clean, modern, and professional aesthetic of the website and Instagram should be mirrored in the language used in all communications – direct, uncluttered, and focused on results.
• •Be Authentic and Result-Oriented: Focus on the tangible outcomes users can expect. If using testimonials or user-generated content, ensure they align with the brand's promise of efficacy and genuine results.

Social Perception

Trustworthiness, Effectiveness, Quality, Community (Potential)

Copy Examples

• •Headline: Unlock Your Potential: Science-Backed Formulas for Real Results. Body: Tired of supplements that promise the world but deliver little? At Shape Labs, we focus on clinically dosed ingredients and science-based results. Elevate your performance and transform your physique with formulas you can trust. Call to Action: Discover the Shape Labs difference today.
• •Headline: Fuel Your Ambition. Crush Your Goals. Body: Whether you're aiming to shed fat, build muscle, or boost recovery, Shape Labs provides the targeted support you need. Our PREPARE, REFORM, and RECOVER line is engineered for peak performance. Call to Action: Shop Now & Unleash Your Best Self.
• •Headline: Clinically Dosed. Maximum Impact. Body: Why settle for less? Shape Labs' REFORM thermogenic fat metabolizer is packed with scientifically validated ingredients at effective doses to help you achieve your body composition goals faster and more efficiently. Call to Action: Experience REFORM.
• •Headline: Recover Faster. Train Harder. Body: Don't let muscle soreness slow you down. Shape Labs' RECOVER EAA + Hydration formula is designed to optimize muscle repair and rehydration, so you can get back to what you love, stronger than before. Call to Action: Optimize Your Recovery.
• •Headline: The Science of Shaping You. Body: At Shape Labs, we're committed to transparency and efficacy. Our supplements are crafted based on the latest research to ensure you're getting powerful, effective support for your fitness journey. No hype, just results. Call to Action: Explore Our Science-Based Supplements.