Brand Tone

inspirational, friendly, and body-positive

Brand Values

• •Empowerment
• •Quality and Comfort
• •Inclusivity
• •Customer-Centricity
• •Passion for Fitness and Fashion

Best Practices

• •Always Use Empowering Language
• •Showcase Diversity
• •Engage with Your Community
• •Tell Stories
• •Be Transparent and Helpful

Social Perception

The general perception of Shapeit among customers is highly positive. Customers praise the quality and comfort of the apparel, and the brand is seen as reliable with good customer service and fast delivery. On social media, engagement is strong due to motivational content and diverse models, fostering a community feel.

Copy Examples

• •Unleash Your Power. It s not about the destination, it s about the strength you build along the way. Our new collection is designed to support every move you make. Feel the power, embrace the journey. #Shapeit #PowerInMotion #FitnessForAll
• •The Perfect Fit for Every Body. Squat-proof, comfortable, and designed to make you feel amazing. Discover our range of leggings and find your perfect match. Because every body deserves to feel confident. Shop now and get 15% off your first order! #ShapeitActive #ConfidenceInComfort
• •Ready to conquer the day, both in and out of the gym. Your daily reminder that you are strong, capable, and ready for anything. #Shapeit #WorkoutMotivation #Empowerment
• •Movement, Together. Join our community of strong women who inspire and uplift each other. Explore our latest arrivals and be part of the movement. #ShapeitCommunity #StrongerTogether
• •Feel as Good as You Look. Hi [Customer Name], ready to elevate your workout wardrobe? Our new arrivals are here to give you that extra boost of confidence and comfort you deserve. Designed for you, for your journey. Click here to explore the collection.