Brand Tone

Empowering & Confident, Supportive & Reassuring, Results-Oriented & Aspirational, Direct & Informative, Feminine & Glamorous

Brand Values

• •Confidence Boost: Enhancing the self-esteem and confidence of their customers by helping them feel better about their appearance.
• •Transformation & Enhancement: The ability of its products to visibly transform and enhance the body's silhouette.
• •Empowerment: Providing tools (shapewear) that allow individuals to take control of their look and feel empowered in their own skin.
• •Quality & Efficacy: Providing products that deliver on their promise of shaping and support.
• •Self-Care & Body Positivity: Framing its products as a form of self-care and a way to celebrate and define one's curves.

Best Practices

• •Focus on Empowerment: Use strong, positive verbs and adjectives that inspire confidence and self-assurance (e.g., 'unleash,' 'embrace,' 'transform,' 'radiate,' 'empower').
• •Highlight Benefits Over Features: While features are important, lead with how the product makes the customer *feel* and the *results* it delivers (e.g., 'Feel effortlessly confident' vs. 'Made with triple-layered fabric').
• •Speak Directly to Aspirations: Address the customer's desire for a certain look or feeling. Connect the product to their goals and how it helps them achieve an 'angelic' or idealized version of themselves.
• •Maintain a Supportive and Understanding Voice: Acknowledge that the journey to confidence can be personal. Position the brand as a supportive partner rather than just a seller of garments. This is crucial for products related to body image.
• •Incorporate Social Proof Authentically: Use customer testimonials and user-generated content in your copy, but ensure they reflect the genuine experiences and the empowering tone the brand aims for. Let their confident voices become part of the brand's voice.

Social Perception

Customers generally have a positive sentiment, viewing the products as effective for occasions & postpartum, and desiring transformation. There's a community aspect on social media. Some mixed external reviews regarding sizing and comfort exist.

Copy Examples

• •Headline: Unlock Your Ultimate Silhouette. Feel the Angelic Difference. Body: Step into confidence with our premium shapewear, designed to sculpt, support, and celebrate your curves. It’s not just about looking amazing – it’s about feeling unstoppable.
• •Social Media Post: Embrace your power, embrace your shape! ✨ Our [Product Name] isn't just shapewear, it's your secret weapon for that extra boost of confidence, every single day. #ShapedByAnAngel #ConfidenceUnleashed
• •Product Description Snippet: Experience the magic of instant transformation. Our innovative design cinches, lifts, and smooths, giving you the flawless foundation you deserve. Perfect for that special occasion or everyday fabulousness.
• •Email Subject Line: Ready to Meet the Most Confident You?
• •Ad Copy: Don't just dream of a sculpted figure, achieve it. Shaped by an Angel offers the support and style you need to shine from within. Discover your perfect fit today.