Brand Tone

Empowering, Positive, Confident, Bold, Informative, Expert, Welcoming, Inclusive, Results-Oriented, Approachable, Friendly

Brand Values

• •Self-Love & Acceptance
• •Body Positivity & Inclusivity
• •Expertise & Quality
• •Results & Transformation
• •Client-Centric Approach

Best Practices

• •Embrace "Empowering Confidence": All copy should aim to uplift and instill confidence. Use strong, positive, and affirmative language. Avoid terms that imply "fixing flaws" and instead focus on "enhancing beauty" and "celebrating individuality."
• •Lead with Body Positivity: Continuously reinforce the message that all bodies are beautiful and welcome. Use inclusive language and imagery that reflects diverse clientele.
• •Balance Boldness with Expertise: While the "AF" in the name allows for a playful edge, ensure the copy also conveys professionalism and deep knowledge of their specialized techniques (Colombian Wood Therapy, Brazilian Lymphatic Drainage).
• •Focus on "Confident. Looks Better Naked." but Keep it Classy: This tagline is memorable and edgy. Use it strategically, but ensure the overall tone remains sophisticated and focused on self-love and wellness, rather than being overly suggestive.
• •Be Authentic and Relatable: Share real client stories and results (with permission). Use a conversational and approachable style in social media and communications, making clients feel like they are part of a supportive community.

Social Perception

Positive customer experiences, Effective treatments, Safe & Comfortable Environment, Community & Empowerment, Growing Online Presence, Credibility

Copy Examples

• •Headline: Own Your Curves. Love Your Shape. ✨ Body: At Shaped AF, we're not about changing you, we're about celebrating you. Our expert body sculpting and skin treatments are designed to enhance your natural beauty and boost your confidence from the inside out. Ready to feel amazing in your own skin? #SelfLoveStartsHere Call to Action: Book Your Transformation!
• •Headline: Snatched & Glowing? Yes, Please! 🔥 Body: Unleash your most confident self with our signature Colombian Wood Therapy and Brazilian Lymphatic techniques. We're obsessed with results you can see and feel. Get ready to look and feel Shaped AF. Call to Action: Discover Our Treatments!
• •Headline: Your Body. Your Rules. Our Expertise. 💖 Body: Welcome to your body positivity safe haven! At Shaped AF, every body is beautiful. We're here to help you achieve your goals with personalized treatments in a judgment-free zone. Let's get you glowing! Call to Action: Join the #ShapedAFCommunity!
• •Headline: More Than Just a Treatment – It's a Vibe. ✌️ Body: Feel the positive energy from the moment you walk in. Our clients love our friendly team and the incredible results that speak for themselves. Experience the Shaped AF difference. Call to Action: Read Our Client Raves!
• •Headline: Confidence Looks Better Naked. Period. 😉 Body: Ready to embrace your best self? Our cutting-edge cosmetic solutions are here to help you sculpt, smooth, and shine. Because when you feel good, you look even better. Call to Action: Get Shaped AF!