Brand Tone

empowering, confident, and results-oriented

Brand Values

• •Confidence and Empowerment
• •Comfort
• •Quality and Durability
• •Inclusivity
• •Flattering Aesthetics

Best Practices

• •Always frame the copy around the positive emotional outcome for the customer—confidence, empowerment, and feeling great. The product is the tool; the feeling is the goal.
• •Continuously reinforce the dual benefit of a "snatched" look without the typical discomfort of shapewear. Use descriptive words like "second-skin," "breathable," "soft," and "flexible."
• •Incorporate authentic, relatable phrases seen in positive reviews into the copy. Words like "game-changer," "snatched," and "buttery soft" resonate with potential customers and reflect real experiences.
• •Clearly state what the product does (e.g., "lifts the butt," "smooths the midsection," "creates an hourglass figure"). Avoid overly technical jargon and focus on the visible and tangible results.
• •The brand's voice should be as confident as the feeling it promises to deliver. Use declarative statements and positive affirmations. Avoid hesitant or weak language to build trust and authority in the product's effectiveness.

Social Perception

The social perception of ShapeChic is mixed, creating a polarized brand image. Positive perception comes from satisfied customers praising comfort, effectiveness, and quality, often showcased in authentic TikTok try-ons. Negative perception includes concerns about low trust scores, hidden owner identity, products not delivering advertised results, differing brand tags, long shipping times, and poor customer service, leading to accusations of being a scam.

Copy Examples

• •Your Confidence, Redefined. Sculpt your dream silhouette instantly and feel incredible in any outfit.
• •Forget everything you thought you knew about shapewear. Ours is buttery-soft, breathable, and designed to move with you. Get ready to feel snatched, not suffocated. #ShapeChic #ConfidenceBoost
• •Experience the magic of our Hourglass Sculpting Bodysuit. Made from premium, second-skin fabric, it smooths and enhances your natural curves without restriction. The result? All-day comfort and a flawless silhouette that lets your confidence shine.
• •That 'wow' feeling is just one bodysuit away.
• •Still thinking about that perfect silhouette? Don't let anything hold you back. Our Hourglass Sculpting Bodysuit is designed for ultimate comfort and confidence. Your new favorite outfit is waiting.